The theme for 2027 is “UX As An Approach”
In the last two decades or so, as the field of User Experience (UX) and Design evolved, the implicit promise of UX for many of us was a philosophy of management by inquiry and insight, in which new creative explorations would lead to new questions about human behavior, which in turn would drive the definition of new product and value opportunities. More exposure to this kind of thinking, the theory went, would lead to more demand for it, and the rising tide of human-centered design would pave the way for human-centered enterprises.
That, to put it bluntly, did not happen. Instead, UX grew into something so all-encompassing that nobody can really explain what UX means anymore.
On May 20-21, 2027, we’ll be discussing whether UX still simply is a title, or instead an entire approach.
