Previous speakers 2015 - 2023

2023	Invisibility	UX Copenhagen 2023 “Invisibility”. Don Norman once said something like “Good UX design is invisible, bad UX is everywhere”. Creating “invisible” UX is not an easy feat though! At UX Copenhagen 2023, we’ll be looking at what goes into the development of creating invisible services, processes, and usable products, and at some of the other “invisible” things we do as designers, like using listening skills, methodologies from psychology, and even manipulation. We will look into how to highlight biases among ourselves, how to focus on what’s missing from our designs, and how to pinpoint unintended consequences. There will be talks about the hidden ways in which some parts of the population are systematically overlooked and excluded from the world we live in, highlighting racism, ageism, and gender, and discussing how we can prevent this.
	Angelos Arnis is a strategic designer who builds the structures and conditions for holistic and resilient systems that enable impact, cross-functional collaboration, and intentional change. He is using design to create more equitable conditions for the planet and its people. For the past 15 years, he has been working with product/service companies and startups. He is the co-founder at Joint Frontiers, and a co-host of ‘Human, the designer’. Additionally, Angelos is a community organizer at DesignOps Assembly and IxDA (Helsinki chapters), as well as an alumnus organizer of Joint Futures, UXHel, DSCONF, & Junction Hackathon. In his free time, he enjoys making music and playing computer games.	Our collective futures: There is no planet B In this closing keynote, Angelos Arnis will look at how designers can use their skills and tools to influence a truly green transition and shape a sustainable, equitable, and just future for all. We will talk about how strategic design, sustainable thinking, and systems approaches can help us create solutions that benefit our communities and the world we live in.
	Shir Zalzberg is a Senior UX manager at Salesforce. Previously, she led the design team at OverOps, and has also worked with multiple startups and tech companies. Besides her work, Shir is the founder of Startup Designers, a design community with over 20K members and multiple initiatives. For her work with the community, Shir was recognized as Forbes Israel 30 under 30 2021. She completed her MBA at IE business school and recently relocated to Amsterdam from Israel.	Data visualization to drive change: Learnings from 4 years of UX community surveys Between 2018 and 2022, Shir Zalzberg gathered massive amounts of data, running four surveys with thousands of participants in the UX community she manages. The surveys tackled subjects like salaries, gender gaps, age and experience gaps, the job of UX designers vs. managers, design tools, and more. In the workshop, she’ll cover best practices for data visualization. She’ll teach us what visual changes she has implemented over the years to help drive change, and what lessons she has learned about how data visualization can impact the greater community.
	Jen Blatz is a Lead User Experience Researcher and Designer with expertise that lends itself to any industry. Jen’s path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health. Jen loves being active in the UX community to learn and grow while helping others do the same. She is the co-founder and president of the UX Research and Strategy group, a 501c3 organization, with an international presence with thousands of members and followers. She is the organizer of WIAD (World Information Architecture Day) locally, and speaker for several meetup groups and international conferences like UX Australia, Convey UX, IAC (Information Architecture Conference), UX New Zealand, UX Research and Insights Summit and more.	Workshop: Spontaneous Talks Frameworks People love stories. We are told time and time again the value of storytelling when we present our UX work. But this is a workshop about Spontaneous Talks Frameworks (STF for short). These are a bit different from your traditional fairy tale that follows the arc and structure of a story. STF may not have a rising action, a climax, or a resolution. Heck, you might go as far to say that STF are not really stories at all. Spontaneous Talks Frameworks are less about describing a narrative, and more about quickly organizing your thoughts, using a framework. A Spontaneous Talks Framework helps you to organize your thoughts to present UX designs or research findings to your stakeholders. STF can be a fabulous crutch when you need to speak on a topic that you have not prepared for in advance. In this workshop, Jen Blatz will teach you how to organize your thoughts with these easy frameworks. You will learn how to use this thought organization technique to answer anything — and use it to present your UX work. You will: Know how to answer (because you organized your thoughts) Feel confident in speaking (because now you know your answer) And just do it (that is, speak with less anxiety because you organized your thoughts) Sometimes neither you nor your stakeholders have the time for a full presentation. These hacks allow you to present information on a short timeline. Spontaneous Talks Frameworks help you break up your story into smaller, consumable chunks so it’s easier to organize and remember.
	Tobias Christian Jensen is a certified professional in Accessibility Core Competencies (CPACC) by the International Association of Accessibility Professionals (IAAP), an experienced public speaker, and chair of the Nordic Accessibility Community Group under W3C, promoting inclusive design in the Nordic countries. Working with digital transformation and inclusivity at Siteimprove, he teaches designers, developers, and business leaders on the importance of getting digital accessibility right, and how to do it.	Workshop: The Use of Color in the Dark Ages Each day, we will have 3-4 practical, 1.5 hour workshops to choose from after lunch. Tobias Christian Jensen, Accessibility Expert with Siteimprove, will be the hosting “The Use of Color in the Dark Ages”: “What do medieval sculptors, tiny Pacific Ocean islands, and poorly stuffed lions have in common with digital design? Color plays a quintessential role when we design. Yet we often struggle with using color in a way that makes our intentions clear to everyone and meets the requirements for inclusive design. Through stories and hands-on exercises, we will take a trip through time and travel back to the 12th century and beyond to see what we can learn from those who came before us.”
	Tiziana has more than 18 years of experience in the industry. She is a senior instructor, teaching interactive design, UX and web front-end at different secondary institutions. She has a background that includes a degree in graphic design, a master’s in Media Psychology and several professional certifications, along with years of design and web development. She is a co-leader of the San Diego chapter of the Interaction Design Foundation. She strives to create the best user experiences that will persuade without manipulation, and strongly believes that ethical design can change the world for the better. She is a member of the Ethical Design Network and maintains its blog.	Workshop: Psychological insights in UX UX psychologist and interaction designer Tiziana d’Agostino will be hosting a workshop at UX Copenhagen 2023, sharing with us the most important psychological insights that will help us create the right product that in turn delivers real value. “Successful products require a deep understanding of people, and to achieve this, we must use psychology. She will also emphasize how we should use psychology ethically to increase customers’ wellbeing, and will offer us practical advice that we can implement in our work immediately.
	Piccia Neri helps agencies, businesses, designers & developers thrive and win on the web by putting their users at the centre of their process. She does this as a UX and accessible design consultant on projects, as a course provider, trainer, coach and workshop leader. She speaks at conferences globally on UX and accessible design. She also organizes the Design for Conversions conference, which focuses on helping agencies design products that convert more, by putting people first.	Visible, Beautiful, Creative, and Accessible! “Accessibility is the death of creativity”; “You can’t be creative and accessible”; “This site may not be accessible or useful, but it’s because it’s creative!” How many times have you heard the above, or a combination thereof? On the modern web, there is a tendency to identify “creativity” with “objects that move very fast on the screen without any apparent reason”. If creativity needed animation, we might as well set fire to most of the world’s museums. There is also a tendency to identify “accessible” with “ugly” and “sacrificing imagination”. Piccia Neri will debunk these myths in her talk, showing how your website – and business – can be visible, beautiful, creative, accessible – and at the same time, extremely profitable.
	Bettina Høiler has a Master’s degree Service Systems Design from the University of Aalborg in Copenhagen, and a Bachelor’s degree in International Hospitality Management from Copenhagen Business Academy. She currently works as a senior UX and Service Designer at the Danish insurance company Alm. Brand Group, where her focus is on designing great customer experiences and employee processes within the claims area. Bettina has experience working with design in all parts of the financial industry (banking, insurance, and pension), as well as in consultancy. Her passion for people and for helping them – for instance by providing great customer experiences – is what led her into the field of UX and Service Design. Fun fact: Her favorite design tool is the Service Blueprint.	Should insurance companies care about the discovery of systemic racism and gender bias in medical devices? “Last year, I went to a UX conference where one of the topics was ‘Discrimination in the healthcare sector’. The problem raised during the talk was the discovery of systemic racism and gender bias in medical devices. The example they gave related to an oximeter, which research suggests works less well for patients with darker skin. Working at an insurance company with many health insurance customers of varying gender and skin color, I began to wonder whether this is something we should care about and take responsibility for. Of course, we are not to blame for the inadequate testing of medical devices on a narrow user segment, however, do we not have a responsibility to ensure that the partners that we collaborate with e.g. to service a health insurance customer such as private hospitals, are made aware of these issues and take notice of them when treating our insurance customers? From a UX perspective, I believe the issue with biased medical devices can jeopardize the customer experience, and the customer relationship altogether. Thus, I would argue that we should care about this invisible and unintended discrimination that becomes the consequence. In the end together with our partners, we are the ones responsible for the customer experience.”
	Rina is a ballerina turned product designer, currently based in Los Angeles. She is one of the founding members at Mooch, a fintech startup in the crypto/defi space with a community of 450,000+ where she leads design and research. In the last 10 years before her career change into tech, she was training and dancing professionally as a ballerina— dancing around Singapore, the U.S, Japan, and Spain. Her notable honors from her ballet career include dancing on stages of the Barcelona Opera House and the Metropolitan Opera House, leading second senior prize at the 2017 U.S Ballet Competition, and working directly under world renowned dancers/directors. As a career changer herself, she loves to help empower other career changers whether that be helping craft their personal brand, and identifying their transferable skills. Rina’s story has been featured in press such as Business Insider and Built in, and she’s spoken at non-profits and institutions such as the University of Arizona, Triangirls UK, GirlGenius, CareerFoundry, and Ideate Labs. Currently outside of work, she is one of the 12 chosen mentors for a fellowship program, mentoring first generation WOC in college aspiring to work in tech.	The invisible similarities ballet and design have in common Product designer and Ballerina, Rina Takikawa will be speaking at UX Copenhagen 2023 about her career transition from classical ballet to technology. In this talk, she will also be sharing the invisible similarities ballet and design have in common, and how she navigates her design process through the lessons she has learnt as a ballerina.
	Rachel Gogel (she/her) is a Paris-born, San Francisco-based queer creative director and designer whose skills range from branding, strategy, and design management to art direction, editorial, and product design. She runs her own small consultancy as an independent creative culture officer where her approach is informed by experiences both in-house and agency side. Over the last fifteen years, Rachel has continued to use design as a tool for change — from launching story-driven initiatives at Departures and Godfrey Dadich Partners to building multidisciplinary teams at The New York Times’ award-winning T Brand, GQ, and Meta. In 2022, some of her main projects included supporting internal brand work at Airbnb, advising on Jeff Staple’s new magazine MYLES, and building a brand identity for Jacqueline Novogratz’s latest passion project, Anew. Outside of her studio practice, she is also the Women in Leadership & Design (WILD) Chair on the AIGA SF Board of Directors and an Adjunct Professor at the California College of the Arts (CCA) where she teaches classes called “Leadership by Design” and “Designing Your Career” for graduate students completing their Master’s in Interaction Design. As a passionate design leader and experienced people manager, Rachel believes in fostering inclusive spaces that unlock human potential.	Dear Boss, you need help. Sending everyone home to work was a catalyst for people to reexamine not only how, when, and where they work, but why, resulting in deep, structural changes to employee expectations. But what drives engagement at work is the same factor now as it was pre-pandemic: an employee’s relationship with their manager. This is why Rachel Gogel believes that good people managers matter more now than ever before. Being forced into remote work exacerbated an underlying issue at many organizations, which is: Most don’t provide the necessary tools to foster great (or even good) people leaders. With hybrid work models becoming the new norm — in which fully in-person and remote work are two ends of a fluid spectrum of options — the role of the “boss” is effectively evolving. While most people associate “the future of work” with the rise of the entrepreneurial generation or the development of emerging “work-from-anywhere” models centered on employee wellness, we’ll explore the inevitable next wave of design leadership. Throughout this talk, Rachel shares some of her research and key findings so that the people leaders of tomorrow can act boldly to reimagine an employee experience that is more purposeful, individualized, and mobile — and prepare them not just for post-pandemic “normalcy” but for the year 2030, when most companies will be decentralized, the majority of the workforce will be self-employed, and the project-based economy will be prevalent.
	David Dylan Thomas, author of Design for Cognitive Bias, creator and host of The Cognitive Bias Podcast, and a twenty-year practitioner of content strategy and UX, has consulted major clients in entertainment, healthcare, publishing, finance, and retail. As the founder and CEO of David Dylan Thomas, LLC he offers workshops and presentations on inclusive design and the role of bias in making decisions. He has presented at TEDNYC, SXSW Interactive, Confab, An Event Apart, LavaCon, UX Copenhagen (several times now!), Artifact, IA Conference, IxDA, Design and Content Conference, Emerging Technologies for the Enterprise, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.	The Content Design of Civil Discourse: Turning Conflict into Collaboration In the current political climate, it seems like we’ve all but given up on productive, respectful discourse. However, there are simple design and content design choices we can make that encourage collaboration over conflict, even when dealing with hot-button issues. In this session we’ll look at real-world examples of how the way we phrase a question or design an interaction can have a huge impact on the quality of conversation, and the three rules they share.
	Lisa Talia Moretti is a Digital Sociologist and User Research Principal at AND Digital in the UK. Over the last 15 years she has worked as a researcher and strategist across service design, content and branding. She is an Associate Lecturer at Goldsmiths, Cardiff University and Plymouth University, and a Research Fellow at The Governance Lab. Lisa is also the Co-Chair of BIMA’s AI Council and the Sovrin Foundation’s Working Group on Guardianship. In 2020 Lisa was named as one of Britain’s 100 people who are shaping the British digital industry in the category Champion for Change.	Designing for relationships When was the last time you helped someone do something online? Do you have any formal ‘authority’ in place? Perhaps you’re a parent or a guardian or have a power of attorney in place for your mum, dad or a grandparent. Who would help you if you lost mental capacity or were no longer capable of making your own decisions all of the time? For the 55 million people living with dementia and the 10 million more who get diagnosed every year, getting support is not a random thought experiment (WHO, 2022). It’s their day-to-day reality. Informal and formal support are a key feature of human life and as a result, our services should be flexible enough to cope with a supporter-in-tow on the other end of a screen, telephone or paper form. However, despite their everyday occurrence, supported journeys are often treated as outliers in service patterns; they’re not prioritised, poorly understood and under researched. Why do we make it so difficult for people to get the help they need? A lack of supported journeys isn’t just a design flaw. In some instances, their absence becomes outright service failure. In this talk, Lisa Talia Moretti will share lessons of being part of a multidisciplinary team looking to modernise the lasting power of attorney service in the UK. Her biggest insight? We need to design for relationships, not just users.
	Oliver Schöndorfer is a user interface and app designer from Austria. He’s not a UX ninja unicorn rockstar, but he’s hopelessly in love with everything type. He runs a UI design business, and does typographic consulting for international clients.	Unleash the Invisible Power of UI Typography, Workshop Text is an essential part of every user interface. However, many apps seem to neglect that. This results in a lost opportunity for branding at least (looking at you, Roboto), and at worst, bad UX. Typography to the rescue! After this entertaining and inspiring workshop, you will have practical guidelines on how better to choose and use typefaces for your next UI design. With this new knowledge, you can let the uniqueness of your project shine without losing functionality.
	Joachim Blicher is a highly skilled and versatile multidisciplinary designer, specializing in strategic UX design. He is known for his effectiveness in solving problems by utilizing user insights and behavioral design principles to create human-centered designs. Joachim has a talent for simplifying complex information, making it valuable and tangible. For over a decade, he has worked with major companies and national agencies in Denmark, helping them provide seamless digital experiences. With a background in software development, Joachim possesses a strong and natural curiosity for tech and design. He has gained extensive knowledge and hands-on experience, enabling him to design creative solutions using the latest technological possibilities.	Workshop: Solving invisible problems Designing for risk can be hard to test and validate because conventional testing methods aren’t always feasible or accurate. That doesn’t mean you’re limited in your design options though! Our thoughts and decisions are heavily influenced by unconscious biases. In this workshop, you’ll learn how to solve untestable scenarios using persuasive design techniques that leverage psychological biases to drive desired behaviors.
	Dr Linda Sheard is a Senior Cloud Solution Architect for Data & AI at Microsoft. She helps Microsoft’s customers to build end-to-end AI and analytics solutions on the Azure Cloud, and is passionate about designing for responsible use of AI, never more so than now, after Microsoft has launched an Azure OpenAI service for general availability. Linda first started working with AI in the context of some of the earliest IBM Watson solutions for natural language understanding, working in close collaboration with the IBM Design Studio, who taught her respect for the UX and visual design professions and turned her into a strong proponent of Design Thinking. She is also active as a technical coach and panel judge for the Microsoft AI4Good programme.	ChatGPT, OpenAI, Dall-E – collaborators, competitors, or tools for UX designers? Stories of Large Language Models like ChatGPT and Dall-E are dominating the news these days. But what does it mean for the UX design profession? What happens when an AI starts taking initiative of where to direct a user conversation or journey? How can designers and content creators leverage the generative capabilities of these models safely? And what is the responsibility of UX designers with respect to the guardrails that we need to design into solutions that leverage human interaction with generative models?
	Rachael Edwards is a content designer from Manchester, United Kingdom. Combining a lifelong love of writing and a passion for accessibility and user-centred design, Rachael is on a mission to simplify as much complex content as she can get her hands on.	Workshop: Unlock the hidden power of inclusive content Your words matter. In this content design-focused workshop, you’ll learn how to write for real people and create better user journeys though the hidden power of inclusive language. The workshop is presented to you by Rachael Edwards and Demi Daniels of Auto Trader UK.
	Demi Daniels is a teacher-turned-content designer, originally from the United States. She is living in Manchester, United Kingdom and working at Auto Trader UK. She believes her experiences of hospitality work, teaching, and living overseas help shaped her empathetic mindset, allowing her to put users at the front of her mind.	(Same as above)
	Debbie Levitt, MBA is the CXO of Delta CX, and has been a CX and UX strategist, researcher, designer, and trainer since the 1990s. She’s a change agent focused on helping companies of all sizes transform towards customer-centricity while using principles of Agile and Lean.	Don’t democratize UX Research – and governance for those doing it Democratization is something few of us would choose if we had alternatives. We would want budget and headcount to grow the UX Research department. A team stretched thin is told not only to let anybody do some or all of their jobs, but that they will need to train and oversee this work. This actionable session dives into many of the pro-democratization reasons and arguments and offers critical thinking and counter-arguments for all of them. For those who want to democratize – or are being forced to – we’ll work with my governance model, and you’ll learn how to closely monitor having non-specialists do specialized work, and being able to know when it’s successful or failing.
	David de Léon is a designer with 25 years of academic and industry experience. You can tell by his hair and beard that he has been doing it for a while. At the start of his industry career, David worked a decade for Sony Ericsson with design and innovation of mobile phone interfaces. Towards the end of his tenure at Sony, he would review all the design output produced each week by the UX teams in Sweden, Japan and China. It was then that he became deeply interested in the factors that contribute to effective and impactful design feedback. Since then, he has worked at inUse, one of Sweden’s premiere design consultancies, as a Director of UX Design, supporting clients with strategy, research and innovation, and coaching his colleagues across the company. He has recently ventured out into the world as a freelance designer, researcher, strategist and educator.	The Gentle Art of Design Feedback One of the quickest ways of levelling up as a designer is to become a master at asking for and making use of feedback. To be able to do so, we have to lower our defences and lean into the process. In this talk, David will teach the audience a number of Jedi mind tricks for how to get the most out of feedback, without bruising your ego, and whilst having fun in the process. At the end of the talk, he promises that you will be at least 10% better as a designer. Not a bad way to spend 30 minutes!
	As the founder of Unconform, Mansi Gupta partners with organisations to help them incorporate a women-centric design lens across products, programs and processes. She is the creator of Design for Women–a methodology focused on intentionally and actively designing for women; the author of Unconforming, a newsletter advancing dialogue at the intersection of women and design; and the curator of Design for Women Conversations, a monthly event series bringing together gender and design practitioners. Mansi has 10+ years of experience applying behavioural research & design strategy in social impact. Previously, she led projects at Women’s World Banking to increase financial inclusion among lower-income women in developing nations. Prior to that, she designed games to research reproductive healthcare in rural India as a designer for Final Mile Consulting. Mansi holds a BA in Computer Science & Economics from Bryn Mawr College, and an MFA in Products of Design from the School of Visual Arts. She grew up in India, and is now based in Amsterdam.	Reducing Unintended Consequences Created by the Gender-Neutrality Guise to Design for the Invisible Half Uber rolled out SOS functionality only after there were sexual harassment cases reported on their rides, originally overlooking safety (which often matters more to women). Yoga apps, even with an overwhelmingly female audience, fail to acknowledge menstruation. Pension funds, failing to acknowledge that women live longer have contributed to gender financial gaps. Our products and services continue to overlook women’s key needs and create unintended consequences for them. Chances are that most of us are not only using products and services that overlook key needs of women, we are also creating them. Research shows that our current design methodologies are biased—that under the guise of being “genderless” or “gender-neutral,” they continue to produce one-size-fits-men outcomes. Businesses have failed to design for and create impact for women–and women continue to remain invisible and overlooked in a world traditionally designed for men.
	For the past 25 years, Dan Maccarone has been helping startups and corporations shape their online product strategy, including Foursquare, Stocktwits, Rent The Runway, The Skimm, Blade and The Block. His experience also includes television, music and print media, and he has worked with The New York Times, CNN, Deutsche Bank, GE, Booking.com, Saturday Night Live, Universal Music and The Wall Street Journal. One of his most noted projects was creating the original strategy and user experience for Hulu. Dan is the CEO of the product design studio, Charming Robot, and was the co-founder the design agency Hard Candy Shell. He is the host of the podcast Story in a Bottle and the author of Audible Original book The Barstool MBA. Dan received his Master’s Degree from Columbia University’s Graduate School of Journalism and his Bachelor of Arts from Colby College in English and Performing Arts.	The Efficacy of the Peripheral: Adventures in the Life of a Fractional CPO As the profession of product design has evolved over the past couple decades, the best practices of product design and process have evolved quite a bit. And they continue to do so. Many large and burgeoning companies usually go one of two routes: hiring a full time person to run their product (often at the C- or VP-level) or they outsource product design to an agency where they become one of many clients, who can easily become yes-people for client requests. But there is a third option that gives you the best of both worlds: the fractional leader. This is happening outside of product as well – with CEOs, CTOs, and in marketing as well. So, why not product? In this talk, Dan Maccarone will explore the success he has seen in factional product leadership, the art of building multiple internal teams at once, and how having a head of product who’s able to keep a peripheral view of what’s going on outside your company can keep you from getting too mired in the weeds and able to leverage experience that you may not otherwise have been aware of.
	Catherine Hills has been in design, research, UX, CX, strategy, product and service experience, engineering and change for over two decades. She has more than 15 years of experience leading teams in practice and management, and almost 7 years in delivering design education (including General Assembly, RMIT School of Design #1 in APAC, #15 in the world for Art and Design). Her current positions are Director of Product Design at Pluralsight, Sessional Academic at RMIT University (UX Expertise), PhD Candidate at the University of Melbourne (School of Engineering and IT – Information Systems, Design).	The problematic intersection of UX design with organizational design: Is your organization ready and willing to change? In the field of UX design, we are often asked to do something, but that thing may have more potential effects than we can predict. How might we respond, or create credible recommendations, when the impact of what we are asked to deliver is beyond what was expected – or the reality of our findings are beyond organizational readiness for listening, receptiveness, or action?

2022	Creating a culture change	UX Copenhagen 2022 “Creating a Culture Change”. We will be bringing forward subjects like employee experience, governance, change management, and empowerment. We’ll be discussing how different “isms” and biases have a huge effect on the internal culture of a company – and how this ties into UX and design, and what we can do to change this. We keep hearing that designers don’t have a seat at the table when it comes to decision-making. Why is that still the case? UX has been around for over a decade now, maybe even closer to two, and the tools and methodologies have certainly developed to help “prove” the value of UX and design. Why, then, are we still fighting for governance? And what other aspects of a (company) culture can be improved on with “UX” or with using user-centric methods? Does your product convey to the world what your company culture is really like? Other important issues that we really need to start talking more loudly about are isms, biases, and privilege. Ageism, for example, is a huge issue, and one that is rarely talked about. The fact is that the average living age for humans is growing, and there is going to be a huge percentage of “older” people in the near future. Oftentimes, we’re not even designing for them!
	Martina Gobec is an experienced strategic designer, creative leadership coach, advisor and educator. Through her 20-year journey in innovation, she worked as a designer at Sony Design Center Europe and Kontrapunkt, and as a design director at ustwo and Vertical Strategy (later Bain & Company). She is also a certified coach from the Co-Active Training Institute.	Feedback Culture and the Importance of Change In her closing keynote, Martina will talk about the importance of feedback in creating honest cultures and learning organizations. She will cover why feedback is a fundamental tool for learning, share core principles for building a strong feedback culture and tips to get started with the change.
	Jane Ruffino is a a content designer, UX content strategist, and UX writer based in Stockholm, Sweden. She has a background in content strategy, UX writing, marketing, journalism, documentary, research, and archaeology, all different ways of connecting the human-behavior dots. She loves doing things with words that help people do things better!	A Form is a Problem, Not a Solution In this talk, content designer Jane Ruffino will argue that no matter who is responsible for the form design process (OK, it should be content designers), it’s hard to make forms better because forms aren’t about input fields, error messages, or progress bars, forms are about power.
	Winnie Mulli has a love for intuitive design and teaching how to design products with mental health in mind. Winnie studied Pre-med in England, and uses the learnings from her studies to bring a fresh perspective to UX Design	Mental Health Centered UX Design Senior UI/UX Designer Winnie Mulli has a love for intuitive design and teaching how to design products with mental health in mind. Her talk will be about the role of UX/UI in Mental Health centered Human Interaction Design.
	Over several years, Ivy Ndungi has formed a love for understanding the root of human behaviour as she conducted research for social services and digital products. She leads with empathy, collaboration and curiosity at the core of translating information into meaningful insights.	Making your silent users heard: UX research in low digital literacy contexts Designing for users that are very different from what you’re used to presents a series of challenges that are particularly unique, and require a creative approach to user research.
	With a background in communication studies and interaction design, Claudel Rheault is a user experience researcher focused on human-AI interactions. Her research areas include human in the loop systems, trust building with AI tools and human-centered product development.	(Same as above)
	Maggie Jandová is a UX designer who loves to motivate and inspire others to think differently. Coming from the graphic design field.	Workshop: Maggie Jandová “The Innovation Lab game”. In the workshop, Maggie will talk about creativity, how the hiring process can be fun and will give a demo of the Innovation Lab game. The workshop is intended for anyone looking for ways to spark creativity, improve their problem-solving skills and do things differently.
	Thorsten Jonas, strategic UX Consultant and founder of the Sustainable UX Playbook	Sustainable UX Last year at the UX Copenhagen conference, we launched the idea of Sustainable UX and held a huge workshop on creating a toolset for a “Sustainable UX Playbook”. A lot has happened since, and we are super happy to have Thorsten back again in 2022 to talk about what has been going on in this important project.
	Matt Homewood is an award-winning food waste campaigner on a mission to end supermarket food waste in Denmark and beyond. His Urban Harvesting exploits and blogging can be followed on his website and Instagram @anurbanharvester	Fighting for Systemic Change With 40% of all food produced is wasted, food waste campaigner Matt Homewood will uncover this global food waste farce and review the impacts. Most importantly, technological and legislative solutions will be explored so that we can forge an exit plan..
	Dr. Sorcha MacLeod is an Associate Professor and Marie Skłodowska Curie Individual Fellow in the Centre for Private Governance (CEPRI) in the Faculty of Law, University of Copenhagen.	Let’s Talk About Sexism in Tech. In the Danish welfare society, which supports equal access to education, healthcare, and social services, we like to think that we have an environment that is respectful and inclusive, that gender is never a limiting factor, and that, when issues arise, people feel at ease to talk about them. Reality, however, shows a very different picture.
	Cancan Wang is an associate professor in Enterprise Systems and IT Governance in the Department of Business IT at the IT University of Copenhagen.	Co-design Change Through the Digital: Governance and Culture of Organizations Governance and culture are two common approaches for organizations to initiate and adapt to digital changes. What is the relationship between the two, and how can co-design be used as an approach to steer practices of both?
	Dean Schuster is owner of the UX firm truematter in the USA	What the Soviet Space Program Taught Me About Digital Product Design UX professionals have long argued for organizational culture change when it comes to the role of UX, especially in the development process and in decision-making circles. This will be a visually powerful talk that challenges UX professionals to change organizational culture from within.
	Eva Høyer Nielsen is Head of Experience Design & Digital Commercialization at Nordea.	Employee Experience What happens in our experience as employees today, and what alternative perspectives can we start to embed within our own organizations – and even within ourselves?
	Bethany Sonefeld is a designer that specializes in systems thinking, detail oriented design, and scalable enterprise solutions. Bethany has spent her career leading grass-roots efforts, consistently innovating and changing the way product organizations build products. She co-led the Carbon Design System team at IBM, who built and maintained the design system for IBM Cloud. At Cloudflare, she was the first designer on Cloudflare for Teams, building that product from the ground up before hiring a team of four. Currently, Bethany is working as a Senior Product Designer at Duo Security while also building Create with Conscience, a space dedicated to educating and committing to designing healthier technology.	“Create with conscience: healthier tech for a digitally distracted world”During this talk, Bethany Sonefeld will discuss the ways technology is controlling our time, emotions, and attention. She will outline the tools and techniques companies use to keep us hooked and engaged. Then, she’ll discuss the ways in which we can commit to and build healthier technology—for ourselves and our end users. “Dark patterns, bottomless feeds, and manipulative software—we are surrounded by addictive and toxic technology. As creators, we have a tremendous responsibility to build tech that respects our users time, mental space, and well-being. As consumers, we must begin to build balance with the technology in our own lives. It’s time we create with conscience.”
	Ashley Morgan is a Senior Product Designer at Haven Servicing, an early startup. Before Haven, she worked for Rocket Mortgage, the largest mortgage lender in America.	Embracing the Workshop Culture: How to instill a workshop culture in your organization to avoid common pitfalls. They will equip leaders and practitioners with tactical steps to move their organization away from traditional design critiques. They will discuss shifting towards a culture where everyone’s voice is equally considered, and stakeholders and cross-functional teams are engaged early and often in building the future experiences around the user’s needs.
	As a multi-disciplinary designer, Aurora Melchor is passionate about the capabilities of design to help solve problems in the space of climate change and sustainability. She has worked as a UX designer and front-end developer for companies such as Amnesty International and ThoughtWorks, where she focused on building digital products and services. Recently, she’s trying her hand as an Employee Experience designer, and applying her toolset of user-entered design methods for solving the internal challenges of growing a young company.	A Case Study on Culture and Values At UX Copenhagen, Aurora will be speaking about what happens to a company’s culture and values when they experience sudden and massive growth.
	Silvia Podestá is an experienced strategic designer and UX specialist with a mixed-bag professional background.	Design will never matter (unless we uproot these four major sins) This talk is about a company trying to give power back to the everyday user by protecting user privacy, fighting back against the surveillance economy, and rewarding web content creators at the same time.
	Miriam Lerkenfeld, CEO of Hard Work, Mind & Magic	Tools for Change Miriam Lerkenfeld focuses on employee involvement, prototyping and open innovation. In this talk, Miriam will talk about how and why UX should become an important part of the foundation for implementing change.
	Brigette Metzler, ResearchOps Lead at the Australian government Department of Agriculture, Water, and Environment.	Change, Threads, Distaves, and Ordering Principles Using her own change story, Brigette will give you some guiding principles to spot the flows of agency, authority, and autonomy to help you in your own change work.

2021	Commoning	We’re stepping up the subject of co-design with the theme for 2021 by calling it “Commoning” (deriving from the term “Commons”), because co-design doesn’t fully describe the subjects we’ll be discussing. Circular, or Shared Economy don’t quite work either; there will be talks focusing on community driven design, sustainable UX, futurism, design-driven social initiatives, democratizing design, celebrating intersectionality and differences, and a lot more.
	Gretchen Anderson author, design leader, and independent designer and coach	Secrets of Successful Collaboration This talk will focus on practical, tangible ways to make working together less painful and more productive.
	Lauren Isaacson, independent marketing and UX research consultant	Inclusive Research Why we should make our research inclusive, and how to best make our research accessible to people with disabilities.
	Scot Westwater of Pragmatic Digital	Creating Useful and Usable Voice Experiences Susan and Scot will be speaking about the newest trend in UX: Voice strategy and Voice UI – and how to use these.
	Susan Westwater of Pragmatic Digital	(Same as above)
	Beant Kaur, independent Senior Usability and UX Research Consultant	Level Up Your Listening Skills Beant is an independent senior Usability & UX Research Consultant. Our relationship with sound is primal and ancient. We survive, grow, and thrive by listening. Yet listening is endangered because we are constantly distracted. This workshop brings together learning from psychology, neuroscience, FBI negotiation techniques, social psychology to level up your listening skills.
	Lone Ørum, senior UX and Design Thinking expert	Fake Door – a PREtotyping Technique This talk is about using “Fake Door” pretotyping techniques to get as close to the users/customers as possible, and at the same time keeping costs low. It’s all about failing fast and getting REAL user/costumer experiences.
	Angelina Ngunje, creative designer and CEO of Unicorn Valley Technologies	The Cascading Mentorship Model Angelina’s talk will focus on how the cascading mentorship model can help create an alternative means of income for young girls.
	Tina Klemmensen, serial entrepreneur, puppeteer, and founder of the Repair Cafe in Kolding, Denmark	Using Commoning to Engage and Empower the Common Citizen Tina is a self-employed designer, and in her company she runs hands-on workshops using stop motion animation as a tool to improve communication. She calls this process “Tangible Telling”. In her “spare time”, Tina is founder of the “Repair Cafe” initiative – a place people can go to learn new skills, help repair broken things, and to meet people.
	Adam Smith, founder and co-director of the global company The Real Junk Food Project (TRJFP)	Revolutionizing the Disposal of Food Waste The Real Junk Food Project was set up in December 2013 to distribute edible surplus food to individuals, cafes, schools and community groups. The project’s aim was to revolutionize the disposal of avoidable food waste into landfill, the pioneering movement’s manifesto being to: feed bellies, not bins.
	Lisa Welchman, author and independent advocate for digital creators	A fireside chat about Designing for Safety
	Andy Vitale, VP of Product Design and Content at Quicken Loans	(Same as above)
	Hany Rizk, CEO of the “No BS” Innovation Studio in Berlin	Originally from Lebanon, Hany Rizk runs a design and innovation studio in Berlin where he works as a Mentor and Experience Strategist, and facilitates design sprints for companies in food tech, for the UN, and a lot of startups like nitehero.Originally from Lebanon, Hany Rizk runs a design and innovation studio in Berlin where he works as a Mentor and Experience Strategist, and facilitates design sprints for companies in food tech, for the UN, and a lot of startups like nitehero. He is also Adobe XD design expert, and facilitates workshops like this one to show how XD can be used in a variety of ways.
	Thorsten Jonas	The UX of Burnout Thorsten’s talk is about his personal journey through a burnout, what his creativity had to do with the burnout, and how his creative toolset helped him through it.
	Nisha Shetty, Technical Lead at HCL Technologies	Green UX for a Green World Nisha will be speaking about sustainability and how designers can inculcate Green UX practices in their day-to-day life.12:33 – 13:15Thorsten Jonas at UX Copenhagen 2021
	Idun Aune	Turn Climate Anxiety into Climate Action In this talk, Erin and Idun, two ambassadors of The Hive Initiative, a group dedicated to growing and supporting a global climate action workforce, will introduce the initiative and then give examples of how planet-centric design and cross-company collaboration have changed the places they work to become engines of climate action.
	Erin Gallup	(Same as above)
	Sanna Marttila is an assistant professor at the IT University of Copenhagen and service designer. Sanna works in the field of interaction design and service design, and carries design research projects in real-world settings applying participatory design, co-design and open design methodologies.	Designing Commons and Commoning Design Commoning is not a new buzzword. It comes with an interesting history and well established meaning. During this “fireside chat”, we will bring some terminological clarifications for the term “commoning” by linking its roots in the concept of “commons” and by summarizing what it has come to mean in/for design. We will also bring examples of commoning, suggest how designers can learn from commoners, and ideate on pluriversal commoning.
	Joanna Saad-Sulonen is an associate professor at the IT University of Copenhagen where she teaches service design. Her research interest lies at the intersection of design, digitalization, and participation. She has fifteen years experience in participatory design and is interested in how participatory design relates to commons and commoning. Together with colleagues worldwide she has co-organised numerous seminars and workshops on design and commoning.
	Giacomo Poderi is an assistant professor at the IT University of Copenhagen. He teaches courses on digital culture and users in context at Bachelor and Master levels. Broadly, his research interests concern the interplay between society and Information Technology through the lenses of co-construction processes and commoning practices. Furthermore, he has done research around the meaning of participation and the role it plays in mediating use, design, and development aspects of IT.	(Same as above)

2020	Influence & Designing for Good	UX Copenhagen 2020 “Influence & Designing for Good”. The conference will be held on March 30-31 in Copenhagen. We will be focusing on what Influence means in the field of UX, and talking about subjects like privilege, tech for social good, sustainability, and maybe even rocket science!
	Helle Jensen, Experience Director at Valtech	The Good, the Bad, and the Commoning In this talk, Helle will give examples of good, bad, and of unexpected angles on commoning in a digital context. Helle will discuss whether commercial commoning is actually commoning, or just a fancy loyalty scheme and if psychological commoning is a trick or a treat.10:00 – 11:00Professors Sanna Marttila, Joanna Saad-Sulunen and Giacomo Poderi of the IT University of Copenhagen
	Jose Coronado, VP of Global Design Operations at JP Morgan in New York	“To the Future Together” Jose Coronado As design practitioners and leaders, we must prepare ourselves to face the challenges that are presented to us in an evolving interactive landscape. We must be proactive in an increasingly connected, revolutionized and changing world. As influencers and leaders, we must reflect, adapt and evolve to go to the future together.
	Doug Collins, senior UX Researcher at CACI, Inc. in Denver	Design Heroes: Design for Good in Action Doug Collins This talk will explore the stories of remarkable designers around the world finding problems within their community – and taking actions that change lives. Why do some of these heroes succeed, and how can we as designers replicate this success – starting today?Coffee and networking
	Karen Liu, Sr. Product Designer at Brave in San Francisco	Can’t be Evil: Setting an Example With Brave Karen Liu This talk is about a company trying to give power back to the everyday user by protecting user privacy, fighting back against the surveillance economy, and rewarding web content creators at the same time.
	Per Axbom, Freelance Digital Designer, Coach and Teacher from Stockholm. Per desires to make tech safe and compassionate through reflective reasoning, human-considerate design, coaching and teaching. He has been working with national health-related services since 2011, as a professional with digital design since 1996, and as a human with computers since 1982. His drive for ethics made him write the Digital Compassion handbook.	“First, Design No Harm (What Design Can Learn From Medical Ethics)” During his work with the handbook “Digital Compassion”, and related workshops that he hosts, Per has often come across misconceptions about how an ethical mindset constrains innovation and creativity. But he has found that on the contrary, even medical ethics encourages risk-taking, and innovation in the field is booming. What design can learn from medical ethics relates to: Not treating all users the same Taking risks with the expressed consent of the users Allowing the autonomy of people to make conscious, bad decisions (!) Being transparent about the unknown Understanding the difference between avoiding harm and contributing to well-being Setting up the process and mechanisms that allow specialists from different fields to weigh in on choosing a path that is ethically sound, even when that path carries a risk of failure The field of medical ethics has evolved for thousands of years. Per’s talk will take all of these (and more) aspects into account, and show how digital design can keep innovating in unison with ethics, instead of assuming a conflict with innovation that is more imagined than real.
	Debbie Levitt, CEO of Delta UX in Sardinia
	Trevor Swart, Founder and Director of UX & Product at AUX Studo in Cape Town	Waste is something that every single one of us creates but very few of us really understand and that has led to a plethora of environmental issues (plastic pollution, illegal exports, open dumping and burning, pollution of waterways, inefficient resource use to name a few). Many people make bad decisions, even illegal decisions, around their waste and it’s not surprising when waste management is complex and the supply chains opaque. At Dsposal we believe that if we want people to do the right thing with their waste, we need to make it easy for them. How can we use design and UX to change behaviour and make waste something that anyone can understand and engage with? This talk will explore ways in which we have tried to do that in the UK and highlight some examples of good and bad practice from around the world from a non-designer perspective.
	Sophie Walker, COO and co-Founder of Dsposal in Manchester	The Path to Passive Compliance: Designing Waste Systems That Work Sophie Walker How can we use design and UX to change behavior and make waste something that anyone can understand and engage with? This talk will explore what Dsposal has tried to do in the UK.
	Nadia Plesner, Danish Painter, Author, and Teacher	Simple Living – Battles and Artwork From Inside a Campervan Nadia Plesner ”Simple Living” is the story of a young woman who suddenly found herself battling against Louis Vuitton in court because of a piece of art. It is also a story of incredible courage, and how willpower can end up changing the lives of thousands of people in more ways than one.
	Don Norman, first-mover and leader in the application of human-centered design	Discussing Influence and Designing For Good With Don Norman Since we cannot host a dinner party this year, we instead invite you to join us for an interactive discussion about the theme, Influence and Designing For Good, with Don Norman
	Pete Trainor, Designer, Author, Mental Health Campaigner and CEO at VALA, London	More Than Humanly Possible Pete Trainor Since the last time we saw him in 2017, Pete has been on an incredible journey of Designing For Good. It is with great pleasure that we invite him back to share an extraordinary story of how a project he worked on has had a huge influence on how Ai can help solve real human issues.
	Eva PenzeyMoog, Principal Designer at 8th Light in Chicago	Designing Against Domestic Violence Eva PenzeyMoog How can we prevent people with violent intentions from using our digital products as tools of abuse? This talk will help the audience understand the intersections of technology and domestic violence and provide a framework for designing against domestic violence.
	Khai Seng Hong, Founder of the design studio Dojo in Singapore	Designing a Dream Organization Khai Seng Hong In this interactive talk, Khai Seng will be sharing his philosophy of what it takes to design and build a healthy organization and a great place to work, and giving you tips on how to do the same!
	Sara Lerén, Director of Sustainable Design at inUse, Stockholm. Sara helps organizations manage their impact, often by asking “Why?”. A lot. It all started with a curiosity in how the human brain works, which eventually led to a line of work mapping the needs of users as well as businesses. Understanding those needs enables Sara to design great strategies and processes as well as products and services. Ever since her teenage punk rock years, Sara has had a passion for inclusion and for keeping it simple. In her current role as Design Director at inUse, she gets to combine those passions by working with inclusive design and iterative design methods.	“Maximize Your Impact by Designing for and with Minds of All Kinds” There’s a lot of weird shit going on in the world today. The good news is that a lot of it can be fixed by great design, but that’s not going to happen if we don’t start tapping into one of the most underused resources in the world today – neurodiversity. Average users are typically pretty bad at describing their needs and being innovative, while diverse users are better at giving honest feedback and ideas on how to solve the problems. Neurodiverse users are especially good at identifying problems and coming up with ingenious ways to solve them, and it has a lot do with their cognitive profiles. This talk will explain the neuroscience behind the advantages of neurodiversity, and give hands-on advice on how to make the best use of neurodiversity to maximize the impact of your design as well as your communication. You will leave with three key takeaways: Learning how to maximize the impact of your product or service by utilizing minds of all kinds; Understanding how your user’s cognitive profile will influence the results of your user tests; Discovering how to benefit from neuro-friendly communication to get your message across in any type of situation.
	Growing Trees Network Foundataion	The Growing Trees Network Stina Simonsen We have donated 150 trees to the Growning Trees Network this year! Stina will be sharing their story with us.
	Sebastian D’Amore, Product Designer at Mural in Buenos Aires	How We Can Influence Others By Improving the Design Community Sebastian D’Amore The story of how a design community grew from four to 2000 people in just five years – and how they did it!
	Layla Husain, Service Designer at Helsingborg City	Designing for Good Layla Husain Do you want to do good, but are you just not sure how to get started? We created the group Designers for Good as a way to take action. In this talk, I’ll talk about our journey so far, and share our learnings with you. My hope is that you will be inspired to start Designing for Good too!
	Rebecca Rae-Evans, Founder of the Manchester design studio Reply	The Cynic’s Guide to Designing For Social Good Rebecca Rae-Evans This talk is all about what not to do when designing for social good. What works, what doesn’t work, and what makes Rebecca scream into a pillow with rage at the end of the working day.
	Laura Yarrow, senior UX Designer at Experience UX in Bournemouth	A Systems Thinking Approach to Designer Ethics Laura Yarrow What is Systems Thinking, and how can we use this approach to understand the impact we have as designers on society and the world.
	Trine Falbe, Author, Lecturer, and freelance UX researcher from Esbjerg, Denmark. Trine has been working professionally with Internet related things since 2001. She is a researcher, consultant, speaker and lecturer who works in the intersection between UX, business and ethical design. Author of the books “White Hat UX” and the upcoming “The Ethical Design Handbook”.	“Ethical Design beyond the ‘feel-good’” There are a few reasons why ethical design is not yet the norm. Sketchy business models is obviously one reason, but another reason is that it seems difficult to prove the business case for ethical design. It is not actually that difficult. In her talk, Trine Falbe will move beyond the “feel-good” arguments of ethical design, and teach you how to prove the business case of ethical design, and – just as important – introduce you to different ways to start practicing ethical design, whether you belong to management, design, or development.

2019	Consent & Privacy	For 2019, our presenters explored the topic “Consent and Privacy”. Their talks will focus on how to design for transparency, consent, privacy, ethics, and diversity. Join us for two days filled with superb content, inspiration, networking, new knowledge, and new insights.
	Sara Wachter-Boettcher is a three time author, consultant, public speaker, and principal at Rare Union	“Radical Change, Human Scale” We know that tech is rife with biased products, surveillance-based business models, and all manner of manipulative practices and questionable ethics. But real solutions are frustratingly difficult to come by: they would take massive power shifts, political pressure, regulation…maybe even revolution. So what’s a designer to do? Before we leave the bubble of the conference, let’s come together to talk about the power each of us has, the norms we need to shift, and the courage we’ll need to radically reshape our culture.
	Chris J. Bush leads the Experience Design team at Sigma, a Swedish IT consulting organisation with over 4000 people across 11 countries. He leads the group’s centre of excellence for Experience Design.	“Designing For the Unconscious: The Good, the Bad, and the Ugly”. As designers, we frequently look to build products that embrace our user’s natural behaviors. We aim to craft interactions that aim to reduce cognitive load and support user’s automatic responses, recognising the greater contribution of the user’s unconscious plays in their us of the technology.
	Simon Lindhardtsen, co-founder of the start up company CBOT.dk	After watching people take screenshots of slides during a presentation, it was clear to Mathias and Simon that this interaction needed a new medium. They came up with the idea of creating a chatbot to make it easier for conference participants to access and share information. Their digital assistant is called CBOT, and to start with, CBOT will be used for conferences, festivals, and trade shows.
	Mathias Giovanni Møller, co-founder of the start up company CBOT.dk	(Same as above)
	Maria Angelica Saavedra Hernandez works as a UX Researcher and Service Designer at the ed-tech startup Lix Technologies	workshop “Influencing the Shape of a Product – and a Company – With Design Thinking” Maria will be taking part in the Startup Panel on day two, March 19th, where she will talk to us about what it’s like to be the first designer in a small startup, and about how being a pioneer in using and applying User Research and Design Thinking is a great challenge. Maria will share her experiences about introducing new ways of working with this new mindset, and how Design Thinking is able to influence both the product and the company.
	Florian Van Schreven is co-founder and COO at Uizard Technologies.	Workshop: Uizard leverages AI to transform hand-drawn wireframes into digital design files and front-end code – automatically! Come hear about this exciting startup that uses their users’ feedback to drive internal development, and their thoughts about how they see the web development industry changing in the future.
	Julia Sommer is an Ex-DPO and a passionate GDPR professional. With a background in biotechnology engineering, she has worked in the intersection of technology, quality, and practical implementation of compliance law in the Danish public sector in the health tech industry.	With “Make Technology Stupid Again”, Julia would like to share a few real live experiences of how “Smart” technology gets smarter, while it violates the trust and privacy of the consumers.
	Elizabeth McGuane, UX Lead at Shopify. Elizabeth has been working in UX and content strategy in Dublin, London, and Toronto since 2007. In 2015, she set up the content design practice at Intercom in Dublin, and last year moved back to Canada to join Shopify’s platform team as a UX Lead, focusing on trust.	“Design Challenges and Responsibilities Of Platform Design” There’s a disconnect between how some platforms view themselves, and how the world sees them. Elisabeth will talk about the design challenges and responsibilities of platform design by asking: How do platforms and third parties share responsibility for user data? How can a platform designer build and safeguard user trust? And what, ultimately, does a healthy platform look like?
	Mikaela Saletti is a senior UX designer at Schibsted Media working for Aftonbladet, using her user-centric approach to strengthen their position as Scandinavia’s largest online newspapers.	(Same as above)
	Kathleen Asjes is Head of User Research at Schibsted Media,	“GDPR Considerations for Designers” How do you ask people for permission to share their personal data? How can you ensure that people trust you to store this information in a safe way? What do you need to do to make sure they understand what they are consenting to when you ask them for permission? Many companies and designers struggled with these challenges while preparing to comply with the General Data Protection Regulation (GDPR) during 2018.
	Quinn Keast leads and manages UX and UI projects with local and international project teams and organizations as a partner at Caribou, a user experience strategy and design consultancy. Quinn is also a Senior UX / UI Designer at Marley Spoon	“Navigating Our Evolving UX Landscape: Why and How to Create Your Personal Code of Ethics” Digital privacy and consent is becoming a bigger part of the public consciousness. As UX designers, researchers, or leaders, our work can be a force for good—or ill. That’s why it’s our responsibility to go beyond ethics defined by legal, societal, or cultural values, and to draw our own personal “lines in the sand.” In his talk, Quinn Keast explores the quickly evolving digital landscape around user privacy in UX, and will show you how to create and share your own personal code of ethics.
	Arif Mustafa of the municpality Capital Region Denmark	(Same as above)
	Jesper Melek Nielsen of the municpality Capital Region Denmark	(Same as above)
	Casper Bergmann of iMotions	“Uncover the Unconscious – a UX implementation case” Join us on an inspiring journey on how we try to improve usability testing in Capital Region Denmark, using a unique software that collects synchronized biometric data. The team uses software from iMotions to gain the unbiased and unspoken user experience through biometric data collection such as Eye tracking, Facial Expression Analysis, Galvanic skin response and EEG – and combine it with regular UX researching techniques.
	Darren Menachemson, partner in ThinkPlace, a world-leading public good design firm that works to create better futures for society	Navigating the tensions of consent and privacy with UX The world is in a turbulent period where trust in public and private institutions is on the decline. At the same time, the rise of emerging technologies give these same institutions powerful new tools that have the potential to cause great good or great harm to individuals and communities. Social license is unclear and wildly diverse across the population; go too far one way, and the public feels an intrusion has taken place; go too far in the other direction, and the public loses access to desirable or even life-changing programs and services. So what is the contribution of the UX community to this challenge?
	Sheryl Cababa is an Executive Creative Director at Artefact and has more than 20 years of experience in product design and consultancy. With one foot planted in design research and strategy, and another in interaction design, Sheryl has the unique ability to see both the forest as well as the trees. She has experience working with companies such as Microsoft, Philips, and IKEA, leading projects across industries from retail to robotic surgery systems. She has also helped other designers spark their creativity by leading workshops in sketching, interaction design, and design research methods. She has delivered presentations and workshops at conferences including Better World by Design, Seattle Interactive, and World Usability Day.	“Designing for Unintended Consequences” The world has been jarred awake by tech gone wrong. We are realizing that the effects of our most celebrated products are not always positive – and that for every advancement, there is a potential unintended impact. Asking whether we should, is just as important as asking whether we could. We at Artefact have been creating methods in our practice for having those hard conversations and connecting them to our work. The way to do this is to surface the outcomes – both the ones you want to happen, and the ones you want to avoid – during the creative process. In this session, you’ll learn: * cautionary tales where decisions led to unintended consequences * key areas of focus to become a more outcomes-oriented creator Plus, discover a special creative tool to help you gaze into the future of your product or service.
	Rune Nørager is CEO of a 14-people strong analysis and design team that is deeply rooted in psychology, cognitive linguistics and human factors. Together, they uncover the deep behavioral root causes of business, communication and design challenges for a wide variety of companies. The designpsykologi (d.psy) team works closely with classic user insights teams rooted in user centered design and design thinking with both design agencies and large companies in medical technology, finance and governance. This combination helps companies react to user needs at a deeper level. One of the team’s most successful projects has been helping advance the design of patient empowerment programs with approaches that balance medical recommendation with what makes a meaningful life to the individual.	“Informed Consent – UX Learnings From Organ Donation Registration” The Danish ethical and political approach to organ donation requires all citizens to register and give explicit consent for organ donation to occur. Because organ donation registration rates were incredibly low, d.psy was asked by the Danish Health Authorities (Sundhedsstyrelsen, SST) to perform a behavior and communication analysis of what was keeping citizens from registering as organ donation, and also to analyze what resources promoted registration. The analysis provided the SST with a set of UX design drivers to mitigate barriers and recruit resources across different touchpoints. By guiding us through general insights and learnings from this project, Rune’s talk will help us all learn how to design for a genuinely informed consent UX approach.
	We have all heard of them, but do UX unicorns really exist? We believe we have found one in Saskia Videler. She is an independent content strategy consultant, a content designer, UX writer, lecturer, public speaker, workshop host AND she produces and hosts the podcast series “Efficiently Effective”. Saskia is based in Belgium. She works for large organisation in retail, telecom, and government, as well as for smaller NGO’s and companies.	Workshop 6: “Privacy and Consent-related Content in Your Product: At the Right Time, In the Right Place, the Right Way” In this workshop, you’ll learn how to incorporate privacy and consent related issues into your UX process. We’ll do an exercise looking at needs and opportunities, which you can easily repeat for your own projects. You’ll also get a chance to let your creative juices flow, because even with strict privacy rules you can let your product shine. We’ll focus specifically on interface content, and content professionals are welcome but this is by no means a writers-only workshop. I do believe that designers, strategists and other profiles should be able to understand the role and say something about the words as well, as content is part of UX.
	Jonas Wenke is service designer and co-founder of 33A. In his daily work, he leads AI-Design Sprints for companies that range from early-stage startups to large, international companies. His expertise is in the creation of design processes, tools, and facilitation. He helps make the broad potential of AI understandable, and helps empower regular people to start applying AI to their businesses.	(Same as above)
	Mike Brandt is a designer, an author, and co-founder of 33A. In his daily work, he leads AI-Design Sprints for companies that range from early-stage startups to large, international companies. His expertise is in the creation of design processes, tools, and facilitation. He helps make the broad potential of AI understandable, and helps empower regular people to start applying AI to their businesses.	Workshop 5: “AI-Design Sprint” with Jonas Wenke and Mike Brandt In this workshop with Jonas Wenke and Mike Brandt, experience the AI-Design Sprint: A co-creation tool that helps develop AI applications with the client, and helps them gain an overview over the potential of AI. The AI-Design Sprint is based on Google Venture’s proven Design Sprint methodology. The only difference is that it is condensed into an intense, few hour long session, and that it focuses on AI. The purpose is to explore how AI potentially can transform organizations and figure out ‘what’ to build, not just ‘how’ to do it. This is the very first step in applying AI to your business. You will work hands-on, and you will work in teams. You will experience design tools like the AI-Design Sprint Canvas and the AI-Card Deck. You will work in the fashion industry as an example because we can all relate to fashion and fashion is fun! It is an easy and fun way to get familiar with the AI-Design Sprint process and tools. We believe that AI is the superpower, that enables to do almost anything, except teleportation. With AI you can supercharge your products and processes and deliver waaaaaay more value. We believe that business leaders should be able to make decisions regarding AI application for their business themselves! The AI-Design Sprint is the tool to do that. At the AI-Design Sprint, you will develop new AI-based services.
	Kristina Daniliauskaite: With a background in Media Technology and Project Management, Kristina has multidisciplinary skills and knowledge. She is passionate about user-friendly digital solutions, and her focus is on how digital technology can help to solve real life problems. During the last couple of years, Kristina has gained solid experience with practical application of GDPR principles while working on user-friendly IT products for a particular user group at a startup company.	(Same as above)
	Pernille Korzon Dünweber has been working with digital development for the past 15 years. From commercial services too manufacturing interfaces. Her focus are end-to-end journeys and her approach to digital development is with a strategic design thinking mindset. She uses full ecosystem knowledge to draw business cases founded on data, customer involvement, and service-design methods.	Workshop 4: “Nothing is for Free” with Kristina Daniliauskaite and Pernille Korzon DünweberKristina Daniliauskaite This workshop with Pernille Korzon Dünweber and Kristina Daniliauskaite focuses on digital development, and how we as designers need to question the requirements for a given solution. We must focus on what will be stored, and what will be shared – and for which purpose – at each user interaction point. Does your end-user know what you as a company save from their interaction with your product or service? To what extent does the end-user have a choice, understanding, or knowledge about this privacy data retrieval? During the workshop you will go through different exercises, which will help you clarify and strengthen your toolbox when using Privacy by Design principles.
	Aurora Melchor first got into UX through experiencing enormous struggles designing complex GUIs as a developer at university. After several years in consulting and startups, she is currently freelancing as a UX Designer for Amnesty International, where she has been inspired about the power of stories as a tool for change. In her free time, she is an illustrator and has participated in several comic anthologies as well as working as a visual scribe at conferences.	Worskhop 3: “Storytelling Techniques to Build Empathy in Teams” The UX Designer knows the user best. It’s in the job description. Other team members might not necessarily ever talk to the users. This means that the UX Designer could see potential ethical, behavioural or usability problems before anybody else. Normally, what follows is the UX Designer spending a considerable amount of time communicating, discussing and sometimes even arguing about these findings with various other members of the team. The value of storytelling to convey complex ideas in a product has been widely discussed, but stories can also be used as to leverage communication at internal team workshops and other rituals. Stories are a powerful tool to generate empathy with the user and to align a team, because, after all, what is the value of doing a lot of research if you can’t convince anybody in your team? Join me to understand the basic principles of a story and learn techniques that you can apply in your practice. We will discuss different types of story structures, practice some storytelling and I will provide practical examples of team situations that can benefit from storytelling.
	Alice Thode Jensen, Partner at Reload	(Same as above)
	Christina Mumm, consultant and project leader at Reload	Workshop: “Hardwiring UX to Agile Development” Together with Christina Mumm, Alice will teach you how to hardwire your digital roadmap and development processes to the human dimension. In this session, Reload will demonstrate how you can stay focused on the people using your solutions, embrace unpredictability and create digital solutions with real value by integrating UX into the very core of agile development processes. You will hear about real examples, and you will also collaborate with the other participants in a hands-on exercise to learn how to start using the process yourself. Alice and Christina are both passionate, agile practitioners and digital advisors. They help clients succeed with complex, digital solutions, and nurture a human-centered approach in everything they do.
	Anneli Idnert has been working as an illustrator and Art Director for 15 years for a diverse group of clients. After 15 years, she decided to top up her skills and get a degree in System Development from Malmö University. She now works as a UX-designer for HiQ in Malmö and has worked for clients like IKEA, TetraPak, Skånetrafiken, and Malmö University.	“Illustrating Things You Can’t See” Anneli will be hosting an illustration workshop on March 18th. This workshop is a hands-on practice in drawing the negative space of an object to get an understanding how it could be visualized. We will then reuse parts of the exercise to create a logo for a fictional company. You don’t need to have any drawing skills to attend. Being able to illustrate complex ideas gives all stakeholders an understanding and tools to be able to reach the common goal.
	Jack Morgan, British designer and brand consultant at DuoLingo	“Unexpected Discoveries Coming From User Research” There are approximately 1.2 billion people learning a new language, and the majority are doing so in pursuit of a better life. As part of our mission to make education free for everyone, we studied millions of people spanning every country on the planet… until we made a shocking research discovery that led us on a journey around the world, throughout the Middle East and eventually inside one of the world’s largest refugee camps in Azraq, Jordan – where even more unexpected discoveries awaited.
	Gry Hasselbalch, cofounder of DataEthics.eu.	What is data ethics? At the edge of the big data era, data ethics is gaining momentum. Citizens are starting to act on their lack of control over their data, legislation is adapting, and alternative business models and technologies are emerging. But what shape is our ethical awareness of the role of data taking? And who is doing the shaping?
	Nicole A. Cooke is an associate professor at the School of Information Sciences at the University of Illinois at Urbana-Champaign	“The Dark Side of Information Behavior” We are now living in an age of “fake news,” which is but one manifestation of misinformation and disinformation (mis/dis) and human information behavior. Fake news is not a new phenomenon, but this latest iteration has highlighted the affective, or emotional, dimensions of how people interact with information – information consumption is so much more than people’s cognitive processing. Emotional reactions to information are what, in part, give “fake news” and mis/dis such insidious tenacity and staying power, and these same reactions can cause us to embrace or reject various types and sources of information, including websites and other platforms.

2018	Ethics & the role of the UX Designer	UX Copenhagen 2018 “Ethics & the Role of the User Experience Designer”. Their talks will focus on how to design with ethics, usability, accessibility and diversity in mind, both in regards to systems, websites, apps, and physical products, and also in regards to the teams we work in.
	Jim Forrest, Director of Creative Innovation at Intrepid, an Accenture mobility and design studio based in Cambridge, MA, USA	“Internet, Go the F*ck to Sleep” A slow web manifesto to reclaim our sanity and protect future generations from an internet that could destroy all we know about being human. In this talk Jim will discuss how the internet and devices have invaded our internal sacred space and how we can learn from Denmark, and a few others, to solve the issue.
	Andre Jay Meissner Jay is a Metalhead working on Adobe XD. Prior to joining Adobe, he designed and developed complex web apps and human friendly enterprise workflows with his own software company. In his spare time Jay builds his own furniture. He runs IxDA Berlin and http://OpenDeviceLab.com, a nonprofit helping to establish and promote Open Device Labs to ultimately help the web and user experience forward. Follow Jay on Twitter at https://twitter.com/klick_ass.	“Adopt an Unknown Unknown” When designing for emerging technologies like AR, VR, Voice and AI, we tap deep into fundamental issues of trust, communication and human relationships. In times where democracy and decency are under threat all over the world, the current backlash against tech giants strongly suggests that design has happily disregarded a few crucial blind spots for too long. We are supposed to be experts at the intersection of the humanities and technology, but do we actually realize our impact and apply this to our responsibility? Do we ever go beyond the surface of “how does it work”, to ask ourselves “is it good”? In this thought-provoking talk, Jay Meissner challenges predominant ideologies that are as much a threat to the design industry as to our planet. He explains why transparency, designing for trust and attempting to predict the future could be the way forward to prevent history from repeating itself.
	Eva Fog, founder and chairwoman of the organization DigiPippi. DigiPippi is on a mission to eradicate the gender gap in IT, technology, and digitalization. They believe that diversity creates synergy, and that the best results can be made when there is synergy	Workshop: Unconscious biases are alive and well in our society, especially when it comes to gender and gender equality. No matter how much we try to convince ourselves that we are enlightened, open-minded, and right on track, our society still doesn’t reflect it. Especially when it comes to females and technology.
	Janus Nielsen Co-founder of Design Thinking House /et al. and current CEO and-founder of Readlst	Workshop: Ethical design dilemmas and dark patterns are everywhere. We encounter these dilemmas as consumers, in business models, and in our daily work. And they are here for a reason – they create business value. In this workshop, we will dive into a real business case, that is actively working with the dilemma of dark patterns. Through group work, you will reflect upon potential dark patterns in your work-life and then we will explore how ethical dilemmas can be turned around to create true value for both businesses, users, and customers.
	Marianne Ingeborg is a digital designer and concept developer. She has a background in graphical design, is an expert at WordPress, CSS, and HTML, and has been part of UX Copenhagen since 2016. Marianne is also on the Board of Directors at DigiPippi, helping to inspire girls to pursue a career in tech.	Workshop: Pretotyping – Fake It Before You Make It! Pretotyping gets you real-world feedback about whether potential customers think your ideas, features, capabilities and designs are go/no-go. Learn how to use the pree.to tool to create early prototypes and test out designs before you invest in costly development with Marianne Ingeborg.
	Stein Erik Skotkjerra is Siteimprove’s Lead Accessibility Strategist. He has extensive experience from working with universal design and accessibility to ICT, and is currently heading up Siteimprove’s strategic positioning, as well as participating in research and standardization work e.g. through the W3C Accessibility Guidelines Working Group. Before joining Siteimprove, Stein Erik worked as a consultant and team lead where he planned and executing trainings, usability tests, expert evaluations, and strategic advisory work for both small and large organizations – private as well as public. He has participated in research and development projects within the field of digital accessibility, and has been an internationally recognized speaker and guest lecturer within the field for many years	Workshop: Designing for Accessibility. In this workshop, we will give you the knowledge and tools you need to start working with inclusion and accessibility in your digital projects. We will ensure that your focus is shifted from accessibility being “something you should deal with when you get the time” to something that will generate value both for you, your customers and your boss. By sharing practical examples and tips that can be directly applied in your own projects, you will leave this workshop with a new view on accessibility and inspiration to start your own inclusive design journey.
	Mikkel Holm Sørensen, is CEO and founder of the behavioral design agency /KL.7. He has a PhD in philosophy and IT-design, and is CEO and founder of /KL.7 Denmark’s leading behavioral design agency and specialist in creating behavior critical to companies and public authorities.	“User Behavior Design” Mikkel will be talking about how designers can benefit from knowing more about applied behavioral science.
	Louise Fuglsang is from Denmark, but has lived in Berlin since 2003. She holds a Master Degree in Communications and Social Science. Louise works at Edenspiekermann, an agency that develops brands, products, and services. Louise’s role in the Projects department in Berlin is to conduct User Research and User Testing. Before Edenspiekermann, Louise worked for clients like Bosch, Redbull, ZDF, Volkswagen, E.ON, Zeit, Cornelsen.	Can the Work With Children Inspire Us to Design More Ethically? Ethics seem to play a bigger role, when we are designing for children compared to when are designing for adults. What can we learn from design processes with and for children, and how can these aspects have a positive impact for everyone we design for and with, as well as for us as companies and brands? Through her involvement in creating two TV experiences – one for adults and one for children – Louise Fuglsang, Design Researcher at Edenspiekermann in Berlin, reflects on these questions.
	Ethiopia Rabb Engineering Manager at MailChimp	6 Things I Want You to Know About the Diverse Experience As an African American woman I have worked in technology for over a decade. Of course I didn’t set out to be diverse… it just happens to be. Recently as I watch the global conversation about how to foster diversity I am struck by how few actual stories of being the diverse candidate are being told. There are a few things I would like to share with you about my experience
	Charlotte Mathiesen is a designer who has chosen to focus on design thinking and user needs. Charlotte has experience from the hearing aid industry designing real time change management tools for people with hearing loss, and knowledge sharing possibilities for hearing care professionals. As a designer, Charlotte has worked in different fields helping organizations change their services and work routines to ensure that they meet customer needs.	Workshop: How to take special needs into consideration when designing new real-time-services and environments. This workshop will focus on design thinking, and showcase which tools to use in different phases of design. The participants will be facilitated through understanding user needs, capturing an existing journey, and collecting insights. Together, we will design new journeys and explore new ways of thinking about the users’ environments. If time allows, we will role-play the new solutions. The aim of the workshop is to focus on how we design solutions for real people in the real word, taking all of their needs into consideration. If a user is handicapped, or mentally unwell, or even “just” has a broken arm, we need to look at the context of use, and always treat the users with respect and dignity.
	Rolf Molich	Ethical Dilemmas in User Experience Users are human. As HCI professionals we must be sure that our fellow humans perceive their encounter with usability and design professionals as pleasant without sacrificing the accuracy of our results. There are guidelines produced by professional organizations about how HCI professionals should behave. However, there are few examples from real life about how to translate this information into everyday behavior. This interactive talk will discuss examples of dilemmas that Rolf sees in Usability and HCI in general.
	Janne Jul Jensen Ph.D. and Senior User Experience Architect with LEGO System A/S	Building Houses and Cooking Food: A Tale of Why You Need UX Most people recognize the value of having an architect involved when building a new house, or acknowledge why a Michelin chef knows more about cooking than they do. Via analogies Janne Jul Jensen will visualize why it creates value and makes sense to involve UX specialists in the development of software, how much you can handle on your own and where things typically go south without UX specialists. If you are a decision maker, this talk will create an understanding of what you get out of an investment in UX. If you are a UX specialist, this talk will give you some arguments to help justify UX in your organization, your team or your project.
	Julia Moisand Égéa Fjord Copenhagen	The Ethics Economy In this talk, Julia will present an overall view of our vision for 2018, and dive into one subject in particular: Ethics. Organizations have started to take political stances on issues of general concern and, over the coming year, this will grow more commonplace — driven by customers’ and employees’ accelerating expectations. In the future, no organization will be able to afford to sit back and claim to be neutral.
	Stine Mosegaard Vilhelmsen Insights & Experience Design Manager	Design and Innovation With a Gender Lens – Female Consumers As a Business Potential While women control the majority of consumer spending worldwide, most tech-products are created by male engineers and developers, often with male consumers/users in mind. As a result, quite a few of these products do not resonate with female values, needs, and preferences. This talk will center around how to create user-centric tech solutions that are more aligned with female values and preferences which will open up for larger audiences and market potentials. Learn about Womenomics, gender & innovation principles, and get inspired by cases from industries that have embraced the female consumer
	David Dylan Thomas Senior experience designer at Think Company	Design for Cognitive Bias Your mind takes shortcuts to get through the day. We call these cognitive biases. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk we’ll identify some particularly nasty biases and the kinds of design and content steps we can take to keep them in check, or even turn them to a user’s advantage.
	Laura Kalbag Author, designer and partner at Ind.ie	Accessibility for Everyone Laura’s keynote will explore how to approach accessibility, and how we can build sites and apps that are better for everyone. We’ll look at making inclusive content, and how to use aesthetics to aid the usability of our content. You’ll walk away knowing why accessibility is so important, and how you can make improvements as soon as you’re back to work next week.
	Mark Bowers Interaction designer at Google.	The New Reality of (Image) Manipulation With a smartphone, everyone now has the ability to manipulate an image right at capture, even automatically. In a world where fake news is a real concern, where governments are actively restricting image manipulation, what is the responsibility of the designer who is creating these smartphone apps? What considerations come into play for those who build products that have the potential to be misused?
	Teo Choong Ching is a visual storyteller and designer who has been part of the RakutenViki Singapore team for 3 years. He works closely with the UX Design Lead and UX Researchers and has been in the UX field for almost 10 years. Teo is also an active blogger has explored topics like “The Concept of presence in VR”, “The Types of Cognitive Biases that You Need to be aware of as a Researcher” and “Notes on Web Accessibility” to name a few.Visual storyteller and designer at RakutenViki Singapore	Workshop: Sketchstoming. How can we create a better collaborative between a team of designers and non-designers? One of the best ways to share our ideas across the team is through a group activity called Sketchstorming. Not only does sketchstorming allow us to build a better understanding of the problems, but it also helps the team to quickly uncover potential solutions before deep diving into details. In other words, it keeps everyone on the same page right from the start! We hope this fun, interactive session gives you new perspectives and tools that you can apply to your projects. This workshop will cover: – Intro and frameworks of Sketchstorming – The do’s and don’ts – Warm-up – Sketching techniques and tips – Group exercises (With given design challenges) – Results sharing sessions – Reflection Who should attend? This workshop is ideal for people who are trying to: – Facilitate an effective Sketchstorming session. – Enable their team to be more inclusive and collaborative. (Learn and understand various goals and perspective of other stakeholders) – Enhance their current design workflow and approaches to solving problems. – Build their confidence in visual thinking and idea sharing. Takeaways: – Hands-on tips and techniques for facilitating an effective Sketchstorming. – Tips based on real-world examples and at the same time, enable you and your team to communicate and collaborate faster. *(Pens and sketching papers provided, but feel free to bring your own. All skill levels are welcome and no previous drawing skills are needed!)
	Jonny Rae-Evans Head of Product Innovation at the Big Lottery Fund	Designing for good, and the subtle art of not killing anyone “Tech for good” is no longer merely a niche topic, and instead we’re finally seeing the great impact that ethical design can have upon the lives of people. However, “designing for good” is often synonymous with “designing for the vulnerable” and with that comes a weight of responsibility. If a designer on a tech for good project makes a mistake, it isn’t a case of a client losing some money, or a company losing brand appeal, but it could actually result in a loss of life.
	Mike Monteiro Co-founder and design director of Mule Design	How to Build an Atomic Bomb We were supposed to build a better world. Design and technology was supposed to point the way towards utopia. Instead, we designed a nightmare. Find out why this was our fault and what you can do to help fix it with Mike Monteiro’s closing keynote on February 28th.
	Tim Daniel Hansen Co-founder of Droids Agency	Do Androids Have Erotic Nightmares? You have been told repeatedly that your design should be human-centered. So of course, you design with focus on the people who need to your service or product. In the world of designers, the users are Kings and Queens. This all sounds appealing and ideal, but what happens when it turns out that your users are crazy kings and queens empowered with intelligent technology? In this talk, we’ll discuss the dark side of putting the user first in the quest for designing what satisfies us human beings. Specifically, we will talk about how AI radically changes human interaction with technology from simple convenience to something complex that you can have an actual personal relationship with. We will discuss the ethical dilemmas that arise when humans start “friendships” and sexual relations with androids. Finally, we will discuss what the design community can or should do to influence the development of intelligent technologies.
	Anne Thyme Nørregaard Accessibility Product Owner at Siteimprove	Accessibility: Your Biggest Missed Business Opportunity We tend to think about accessibility as simply something we do to adapt websites for the blind. In fact, that is only a small part of accessibility. When it’s done right, inclusive design can be your new tool of choice to optimize both your website’s user experience and your business’s revenue.
	Molly Watt Usability & Accessiblity Consultant	The Importance of Inclusive and Accessible Technology Molly Watt is a prolific advocate of inclusive technology, visiting UX Copenhagen 2018 to speak about the importance of accessible technology. She specializes in assistive technology and design for those with sensory impairment, and is ambassador and advocate of the Molly Watt Trust and Sense

2017	Empowering End Users Through User Experience Design	UX Copenhagen 2017 “EMPOWERMENT” focused on how successful user experience design empowers your end users – and how your business will succeed with these changes. This two-day conference included talks and workshops from leaders in the field of user-centered design, invisible UI, human behavior. Learn how your business can profit from infusing your company’s culture with design thinking strategies and empower your users, customers and employees.
	David de Léon is currently a UX Director at inUse, one of Sweden’s premier design consultancies	Design by Magic: Applying the Techniques Of Magic to User Experience Design Have you ever wondered what techniques stage magicians use to manipulate your perception? Or how they seemingly influence the choices made by audience volunteers? The chances are that you have. What you have probably not considered is how handy those skills would be for a UX designer. What might you achieve with your design if you were better able to manipulate perception and behaviour? In this talk David will draw out the connections between magic and user experience design and teach a few principles – culled from stage magic – that can be applied to user experience design.
	Paola Mariselli, Product Designer at Facebook	“Designing for the Next Billion People” Facebook’s mission is to make the world more open and connected. We know the next billion people to access Facebook will be different than the last billion. What does designing for the next billion people entail? In looking at our design process for emerging markets, we will learn about our approach to product design in general. We will discuss building products with empathy, the value of working cross-functionally, and how to create quality products for everyone, regardless of their connection or device.
	Peng Cheng, Founder and CEO at PauseAble	Workshop: The Mindful Digital Experience We live in an age of attention economy. As UX professionals, our job is to design attractive, even addictive digital experiences that compete with other content, products, and services for the increasingly scarce resource – human attention. There is a general view that blames digital devices on making our lives more stressful, and that they make us less able to concentrate. Is it possible to design interactive digital experiences that bring the benefits of mindfulness meditation to people in a simple, engaging, and effective way?
	Jenny Shirey, UX Director at Trustpilot	WORKSHOP: Using “Discovery” to Create Products People Actually Want (Slides are available HERE.) Too often, we make things that are beautiful and user-friendly, yet fall flat when they are released into the world. How do we ensure we don’t waste time creating products and features that no one wants? At Trustpilot, we’ve radically changed the way we work, using a process called Discovery to build less stuff and create more value. In this fast-paced, hands-on workshop, you’ll practice some of these methods yourself, and learn how to apply them at home.
	Lena Egede, Agile UX Specialist and Founder of UX Factor	“How To Do Ultra Lightweight User Testing With An Impact” In today’s fast-paced environment, we need to carry ultra-lightweight and flexible approaches to user testing in our UX toolbox — approaches that are quick to do, and easy to share. This workshop will show you one such approach, demonstrating how to ensure that your research results are impactful in your development process. This approach combines the best elements of think-aloud, guerilla, and remote testing. “Bastard User Testing” is an approach that is based on the fact that user testing is rarely about discovering every single problem in a product. Even if you could do so, chances are that the next version would be launched before you fixed them all anyway.
	Sara Green Brodersen	Empowering User Trust in the Sharing Economy With the growing sharing economy and the rapid development of new technology the notion of trust is changing. What does this mean for users and businesses in this space? Deemly works to build trust between peers taking part in sharing economy activities by enabling them to take their online reputation with them. What challenges arise in society, for users and companies with these new developments within trust and technology?
	Zoltan Kollin, UX director at Ustream, an IBM Company	“Good Design is a Myth” There is no good recipe for great design. Environments, technology, and sometimes even users are constantly changing. Context is everything, and these days, you need more than generic guidelines to define good products. This talk will be about how product designers are “breaking” all guidelines and principles, but still end up creating successful products that users love.
	Tina Dejan, Director, Studio Lead at Deloitte Digital	When Service Design Goes Corporate What happens when right brainers meet left brainers under the same roof? In this talk, Tina will elaborate on the possibilities and challenges brought forward by the trending recruitment of service designers, UX’ers and other creative capabilities in traditional corporate organizations.
	Martin Sønderlev Christensen, Partner, Socialsquare	“The UX Of Work” As designers and innovators, we are often dealing with problems related to making products, business and services work better, but how often do we work on fixing work? In many cases, work is broken. Lets try redesigning work! Martin Sønderlev Christensen will talk about the emergence and design of responsive and agile organizations and teams, about how organisational redesign trends and experiments are changing the “UX of work”. Based on his 15 years of experience as a digital consultant in a host of companies and institutions – and on his own experiences with implementing the self organizational operating system “Holacracy” in Socialsquare, where he is a partner. Socialsquare is a Copenhagen based digital product innovation company, with 10 years under the belt in helping organisations transform business, product development and ways of working to a digital, open and agile age.
	Ida Aalen, freelance senior UX Designer, author and speaker, works for Netlife Research in Oslo.	Ida Aalen: “Never Show A Design You Haven’t Tested On Users” If you’re already a user-testing advocate, that may seem obvious, but we often miss something that’s not as clear: how user testing impacts stakeholder communication, and how we can ensure testing is built into projects, even when it seems impossible.
	Charlotte Kling Petersen, Customer Experience Manager, Tivoli	Creating the Best Customer Experiences at Tivoli Working to create the best Customer Experience at one of the world’s most famous amusement parks is no easy task! Charlotte will give us a short presentation of Tivoli, and of how important her job there is. “If you want to differentiate your company by expressing your brand personality, what you do will always be more important than what you say.”
	Pete Trainor, Director of Human Focused Digital at Nexus Design	“Don’t Do Things Better, Do Better Things” How do we stop designing the next version of something that exists, rather than trying to invent the best version of something new? How do we solve genuine societal issues using technology? Incorporating the psychological and philosophical fields into the design process, this talk will take you back to the fundamental questions that drive us, and through a set of interactive experiments leave you asking one simple question to take back into your design, the one we have asked through all times… why?
	Chris Monnier, Design Researcher at Airbnb	“How UX research has helped develop personal growth” Chris is here to tell us about an Airbnb feature that helps Chinese travelers tell stories about themselves and the personal growth that traveling on Airbnb has enabled. More specifically, he’ll be talking about the research that they have done at Airbnb that allowed them to take something super ambiguous (stories about travel) and first understand the problem that needed to be solved and then design a solution for them.
	Ina Rosen, Executive Director, Design & Creative at Operate A/S	“Service Design to Empower Citizens” It’s hard for public administration to deliver meaningful and transparent digital solutions. Service, efficiency and reduced budget spending appear mutually exclusive. Nevertheless, all three are on the political agenda across the board. Increasingly, public administration is turning to service design methods to design and deliver solutions that optimize service, efficiency and budget at the same time. The talk will include case examples and tools to take home.
	Rolf Hapel, Director of Citizens’ Service and Libraries in City of Aarhus,	Designing the Best Library in the World Rolf has had a huge role in facilitating UX and design thinking in the development of DOKK1, designated by IFLA in 2016 as the best library in the world. He will talk about the importance of user involvement in the development of services and products, and about new trends in the way UX is used.
	Jakob de Lemos is an expert in evaluating attention, visual perception, and communication via traditional research methodologies and biometric measurements. Having more than fifteen years of experience within the field of behavioural research and UX-design, he brings knowledge on the methodology applied at EyeReply.	“Discover how to improve the effectiveness of your communication and user experience through eye tracking” The digital landscape is changing rapidly, bringing new challenges and opportunities to all industries. Technology is transforming the way customers interact, engage and purchase products – and technology changes the way we can measure and improve customer experience. Today more than ever, designing effective communication and user experience across touch points is essential in customer acquisition, satisfaction and retention. Within this competitive environment, it is necessary to provide products and solutions that incorporate a highly user-centered approach to service. In this workshop you will learn how to evaluate experiences across several touch points through visually effective and intuitive designs that support user navigation. Combining the latest eye tracking methodology and technology with traditional usability and market research techniques, EyeReply will show you how to understand user interaction better and improve your communication.
	Sofie Bech has ten years of experience in usability and user-centered design within the research industry. She provides solid knowledge from users’ point of view through the analysis of interviews, and combines this information with behavioral and visual data. Together, these results allow actionable recommendations to solve business needs.	(Same as above)
	Lucas Wxyz is a freelance Usability and User Researcher with several years of experience in the field, working for companies like LEGO and Momondo.	“Gamifing the Design Workshop” We all know about Gamification of the User Experience. But what about gamifing the Design Workshop? Join me on a small design experiment where we will use GameStorming techniques, and will draw from LEGO Serious Play methods to discover a way to engage participants in the design process.
	Lene Nielsen Lene Nielsen is Associate Professor at the IT University Copenhagen.	“Co-creating Personas in Cross-Cultural Design Teams” The aim of the workshop is to give designers an idea of how personas can be co-created and how personas from different cultures are interpreted. Is it at all possible to use personas in design projects that are culturally different from the design team?
	José Abdelnour Nocera is Associate Professor at the IT University of Copenhagen and University of West London. He is the current Chair for UNESCO IFIP TC 13.8 working group in Interaction Design for International Development as well as Chair for the British Computer Society Sociotechnical Specialist Group	(Same as above)
	Nikkel Blaase, Product Designer at XING, Germany	“How to Apply Product Thinking to UX Design” “Product Thinking” is an advanced mindset that can be applied to UX design. At the intersection between user experience and product management, product thinking is a human-centered, product-oriented approach that gives designers the ability to build better products, to get involved in strategic business decisions, and to communicate with stakeholders more efficiently.
	Marie-Louise Skjølstrup, Service Designer at designpsykologi.dk	“Don’t bring a knife to a gun fight.” Solid advice. Unfortunately, this is exactly the situation many companies unintentionally place their customers in when trying to win their business. In this talk, Marie-Louise will unfold structural asymmetries in service interactions and advocate for a ‘fair fight’ when battling to win or keep customers. Don’t hide your value proposition behind expert language and glossy advertisement. Instead, empower the user to fully understand your offering, so they can make an informed assessment of the value compared to the engagement effort and exchange of resources. Follow the rules for providing a great customer experience, by ensuring an equal footing and strike a valuable balance in the service interaction.
	Nina Pytter Laursen, UX Design Engineer at Radiometer Medical	“UX of Medical Devices: Design For Simplicity and Empowerment” Poor UX can result in annoyance, rejection, and non-returning users. In the world of medical devices potential consequences of poor UX reach far beyond this: lost blood samples, incorrect patient treatment, mix-up of patient results, and blood contamination. I will give you a sneak-peek at the development process at Radiometer Medical and some of the challenges of developing medical devices. We work with UX design for two reasons: it is a precondition for market entry and it is a way to stand out from competitors. The goal is to develop simple devices with just the needed features, to make users feel in control, and to eliminate every unnecessary interaction to ensure that users spend as little time as possible operating it. To succeed with developing empowering experiences, we involve the users throughout the process, apply our UX principles, and collaborate across disciplines all the time.
	Claire Casaregola Senior UX/UI Designer, at Intrepid Pursuits, Boston	(Same as above)
	Martha Carl Manager/Designer at Intrepid Pursuits, Boston	“Set the Tone With Empowering UX” Subtleties in tone play an important role not only in how users interact with a product, but also how users feel about themselves. As products begin to tackle more personal subject matters, it’s increasingly important to be aware of these hidden factors and the complex effects they have on user emotions. In this talk, Claire and Martha walk us through a new app that analyzes voice data to diagnose disease, and discuss the importance of maintaining a compassionate approach to empower end users.
	James Murray works for Microsoft and is the Product Marketing Manager for Bing Ads across EMEA	The Future Decoded: AI and Invisible Interfaces What does the future look like? Will the rise of artificial intelligence mean a computer can write better sonnets than Shakespeare? If so where do we as humans fit into this future? Join Microsoft’s James Murray to explore some of the latest innovations in AI, augmented reality and invisible interfaces, with insight into some of the technology that will shape the future.
	Damion Bailey Senior UX Concept & Design Manager, Bang & Olufsen	The Magic of Tangibility Bang & Olufsen is company with a 90 year history of designing magical product experiences. Damien will share selected cases that highlight Bang & Olufsen’s approach to not just delivering utility, but also creating emotional connections with the products.
	Pat Bertini European Director of Research and Insights, Wipro Digital	Use LEGO Serious Play to boost collective creativity! UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team must function well, with memebers trusting each other and communicating smoothly, overcoming differences and diverse point of views. In this session we’ll use LEGO Serious Play to think creatively in groups, share ideas and co-create the next winning experiences.
	Inge Lise Korsholm Systematic	Designing for the Emergency room Christina and Inge Lise will share stories about how they create UX design for mobile apps at Systematic. They will present their work on an app developed for the emergency room in one of the largest hospitals in Denmark.
	Christina Zakrisson Systematic	(Same as above)

2016	Designing for Emotions & Trust	UX Copenhagen 2016 “Designing for emotions and trust”. With devices getting smaller and moving closer to our bodies, we carry our digital world with us everywhere. We are constantly online checking our apps, our updates, our social network. Our digital tools have become an integral part of our self-understanding, and the relationship with our apps and devices is both personal and emotional, and it involves a great amount of trust. Companies know that users won’t attach to a new app, share their thoughts or complete an online purchase unless the design feels personal and trustworthy. This means that companies need to design for the emotional aspect, which provides a new challenge to User experience designers and Usability specialists. What you’ll see At the UX2016 conference, we will hear about how emotional experiences are designed for apps, the web, and for wearables. We will present a broad range of speakers from leading companies such as Google and Amazon to small startups. Our speakers will share stories about how they create user experiences that invoke trust, and help users develop a close relationship with the app, website, or product.
	Rune Nørager Behavioral designer, Designpsykologi™	Deep insights with deep tools From the way we engage users in research and conduct product tests to how we analyze and interpret our findings, UX researches can benefit from appreciating the shared human psychological machinery that underlie our every behaviour. With concrete examples, Rune Nørager will demonstrate how design psychological tools can provide powerful insights that often escape the traditional human centered design tool box. We will hear examples from consumer products, medical solutions, physical devices and complex software.
	Siri Shadduck UX Analyst, Trustpilot	Trust is in our name (but how do we build it into our product?) Siri from the fast-growing Danish company Trustpilot will offer us a look at how they work towards creating a trustworthy product experience by bridging culture and craft. She will share the story of how Trustpilot balances the differing needs of stakeholders, businesses, and users in a way that doesn’t sacrifice confidence in the product.
	Yujin Han Product Director, Moodnotes / UsTwo	(Same as above)
	Alana Wood Design Lead Moodnotes / UsTwo	Honestly, how are you? Moodnotes is a new mobile app that will enable you to track your mood and improve your thought patterns and overall well-being on your mobile phone and Apple watch. Alana and Yujin will share with us the journey towards the current product design and their thoughts on working with feelings and design.
	Jeannie Foulsham International UX Research Lead, Google Search and Maps	Google: Adapting products to build trust In emerging markets we are adapting our products to build trust by tailoring the fundamentals. Reliability: How we are making our experiences trustworthy in patchy (or non-existent) connectivity, on phones with very limited storage and RAM etc. Content: Speaking my (local) language, having local content, features that are designed for specific use cases and needs.
	Jonas Söderström Senior Information Architect and author, inUse	UX Designers, take up the challenge! Emotions are a big issue in enterprise systems. Frustration and even rage is something that’s (unfortunately) is so often triggered by dismal systems in the workplace (travel expense systems, time reporting, etc etc). Which is sad, because we should really have systems at work that are as pleasant and nice to use, as many of the systems we can use as consumers, in our private lives.
	Alberta Soranzo Head of Experience Design and Innovation, Tobias & Tobias	Behavioral Design in mobile apps Alberta is here to speak about how she has created different kinds of mobile apps, for example an app to help low-income people in South Africa take steps toward financial security and an app helping people in England achieve better health outcomes. Alberta is head of UX at Tobias & Tobias, a digital consultancy firm in London, and a well known UX speaker.
	Miriam Lerkenfeld Interaction Designer and Project Developer, Københavns Kommune	User Empathy The municipality of Copenhagen (kk.dk) is responsible for creating meaningful user experiences for various citizens, companies, and employees. The size of the municipality challenges the relationship between decision makers, developers, and actual users, emphasizing the necessity of combining design and business, and also the need for obtaining and maintaining user empathy across the organisation. This session tells the story about how we at kk.dk listen to the needs of our users, and shows how doing this always ensures that the software systems we develop will be user-centred instead of centered around the organisation.
	Joakim Wolff Co-Founder, Wallo	(Same as above)
	Casper Klenz-Kitenge Co-Founder, Wallo	Wallo – the bare essentials Wallo was designed for emotions from the outset. It’s embedded in the core offering of this Danish startup: Your photos on Instagram™, printed and framed, ready to hang. Wallo believes that the best user experiences are created by removing layers, between a product and the people that depend on it to get a job done. Not just the end user, but for everyone involved in the customer journey: Less tech, more talk = trustworthy relations that elicit happy, empowered, and loyal users.
	Lotte Fast Carlsen Heath Manager, Maternity Foundation	Safe Delivery App The Safe Delivery App is an innovative new mobile training tool that can save the lives of women and newborns. Every day, women die from causes related to pregnancy and childbirth, and 99 % of these deaths are preventable with the care of a skilled birth attendant. The Safe Delivery App teaches birth attendants in developing countries to handle life-threatening complications during childbirth. The app is developed by Maternity Foundation in cooperation with leading researchers from University of Copenhagen and University of Southern Denmark.
	Hans Jørgen Wiberg CEO, Be My Eyes	Be My Eyes – lend your eyes to the blind Be My Eyes is an app that connects blind people with volunteer helpers from around the world via live video chat. Hans Jørgen Wiberg shares the story about how the app was created, and how a new community has formed between the blind and the seeing.
	Johan Lopes Helgesson Team Leader, Adobe	Creating a new Adobe product – with the users Jonas will share the exciting story about how Adobe created their brand new UX tool, Project Comet. This journey involved getting feedback from UX Designers from all over the world, learning about how they work and what they need in a product.
	Gregg Bernstein Research Manager , WeWork (MailChimp)	Full Stories As the drivers of products and experiences, we’re fortunate to work with a wealth of information. We rely on the wisdom of our personal and collective experiences, training, and education, and we employ tools to wrangle insights from big data. Yet there’s much strategy and direction to be gained by going beyond wisdom and data. In his talk, UX Research Manager Gregg Bernstein discusses the role of big data and context in user research. He explains how companies must use both to make informed product decisions.

2015	“Customer Experience – en konference om UX og Service Design”	UX Copenhagen 2015 “Customer Experience – en konference om UX og Service Design” Vær med til Københavns første konference om UX og Service Design. Mød folkene bag Danmarks bedste digitale kundeoplevelser og hør, hvordan de skaber design, der sætter brugeren i centrum. Lær selv teknikkerne på 4 spændende workshops. Det foregår på Nationalmuseet d. 3. og 4. Marts 2015.
	Ina Rosen Digital Director, Operate A/S	Customer Journey Mapping I denne workshop lærer du en konkret metode til at kortlægge customer journeys med henblik på at lave CX-tiltag. Ina Rosen fra Operate vil give dig hurtige tricks til hvordan du kan komme i gang med metoden.
	Ole Gregersen Weboptimering & Usability, Optuner	Konverteringsoptimering Ole Gregersen er en af de personer i Danmark, der ved mest om konverteringsoptimering. Ud fra konkrete cases fra store danske virksomheder, vil Ole fortælle, hvordan du bliver i stand til at måle og optimere på dit website eller din app og bruge det til øget konvertering.
	Jens Poder Director of Innovation, Partner at Peytz & Co	Prototyping Hvordan laver du hurtige prototyper til dit website eller app? I denne workshop du lære, hvordan du kommer i gang med at lave interaktive prototyper og hvordan du anvender dem bedst i projektforløbet.
	Lene Leth Rasmussen Founder and Principal UX Specialist at Loop UX	Usability Test – for alle Statistikken viser, at tidlig opdagelse af fejl kan betyde mange penge sparet i sidste ende. En simpel brugertest kan have stor betydning i forhold til projektets retning. Deltag på denne workshop med en af Danmarks førende usability eksperter, Lene Leth Rasmussen fra Loop UX, og bliv klædt på til selv at køre en simpel test på vilkårlige brugere.
	Ian Wisler-Poulsen Forfatter til bogen “Service Design”	Service Design Ian Wisler-Poulsen, ekstern lektor på IT-Universitetet i København, og direktør, har netop udgivet sin femte bog, Service Design. I dette oplæg vil Ian introducere os til Service design gennem metoder og konkrete cases fra sin bog, som alle konferencens deltagere modtager et gratis eksemplar af.
	Thomas Snitker Senior User Research Manager, LEGO Group	Design til de allermest kræsne kunder – de 7 årige (på engelsk) Thomas fortæller om et studie med over 100 børn, der viser, at vi kan lære en del af børns adfærd, når vi designer digitale oplevelser til voksne. Vi hører om hvordan børn opfatter internet, browser, knapper og meget mere – og hvorfor det er så svært at designe til dem.
	Elvi Rohde Nissen Seniorkonsulent (UX), Rigspolitiet	Undercover UX i Politiet Som det meste af det offentlige Danmark er Rigspolitet lige nu ved at digitalisere deres borgervendte løsninger. Elvi vil fortælle om, hvordan Rigspolitiet arbejder med UX, herunder hvordan de balancerer lovkrav, offentlige designmanualer og medarbejderønsker med brugernes behov og god UX-praksis.
	Kresten Banke Customer Experience and Strategy, Danske Bank	MobilePay og design af fremtidens financielle services De finansielle services er under pres fra specielt tech virksomheder, der begynder at træde ind på markedet for finansielle services – herunder ApplePay, Google Wallet med flere. Med afsæt i design af den bedst mulige kundeoplevelse, har Danske Bank arbejdet intenst med, hvordan fremtidens finansielle services skal designes, for at matche kundernes behov, ikke mindst på baggrund af succesen med lanceringen af MobilePay.
	Mette Boritz Museumsinspektør, Nationalmuseet	Det brugerinvolverende museum På Nationalmuseets museer arbejdes der i disse år med at gøre museumsoplevelsen mere brugerinvolverende for både store og små. Med afsæt i konkrete eksempler ser vi på hvordan museumsgæsten kan forvandles fra passiv beskuer til aktiv bruger.
	Christos Iosifidis Senior Product Manager, Vivino	Vivino UX (på engelsk) Vivino er en ultra-populær mobil app til vinelskere, hvor man kan opdage, rate, og dele vine. I oplægget hører vi om, hvordan Vivino har skabt deres unikke og intuitive design ved at anvende et mix af metoder, herunder brugertest og trafikanalyse samt ved at holde et skarpt fokus på brugerens første besøg i app’en.
	Nicholai Reinseth Creative Director, Magnetix A/S	Tivoli – fra gynger til geotargeting Vi hører om, hvordan Tivoli har skabt en komplet “omni-oplevelse” på digitale platforme.
	Oscar Martin Gruno Head of Product Design, momondo.com	At være ‘UX awesome’ er vores kerneforretning (på engelsk) Rejsesitet momondo.com er en af få danske dot com succeshistorier. Men succesen er ikke opstået på grund af marketing eller salg, men nærmere på grund af en stærk tro på designdrevet udvikling, hvor oplevelsen og værdien for brugeren er altoverskyggende. I dette oplæg vil du høre om, hvordan de har opnået en verdensomspændende kommerciel succes ved at indarbejde User Experience i firmaets kerneværdier.
	Dave Robins Associate Professor, User Experience Design concentration at Kent State University in Ohio, USA	“A Visual Orientation System for Online Learning: Using Images to Improve Student Experience” Dr. Robins vil snakke om hans seneste forskning omkring hvordan brugen af billeder, ikoner og symboler hjælper brugere med at navigere, og hvordan de hurtigt kan bruges til simpelt at forklare en ellers kompleks opgave. Interessen for brugen af det visuelle i forskellige context og hvordan disse teknikker kan implementeres i ethver kompleks situation hvor hurtig læring kræves er opstået fra hans tidligere forskning. Denne præsentation vil give dig mulighed for at begynde at bruge nogle af semiotikkens principper og hjælpe med at spore dig ind på en mere visuel tankegang, som du kan bruge i dit arbejde som UXer.

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