Ruby Pryor

Ruby Pryor speaking at UX Copenhagen 2024
Dismantling ‘default thinking’ for inclusive innovation
Growth has been the default modus operandi for so long it is almost unspoken. This talk challenges ‘growth-default’ along with other ‘defaults’ that inform product and design: masculine default, northern hemisphere default, english defaults etc.
It is a call to action to challenge the utility of defaults that inform our work.
With this talk, Ruby will draw examples from across the globe and show products moving beyond our current paradigms as well as those stuck in default thinking. She will arm you with the tools you need to think differently about product designn, covering things big and small that we can all do to create better products that align with more inclusive values.
Originally from Melbourne, Australia, Ruby Pryor now lives in Singapore. She is currently the founder of Rex. Rex is dedicated to equipping designers with the skills they need to demonstrate and increase their impact. 
Ruby is on a mission to increase the impact that design has in the world. She crystalised this mission through her work across Australia and Asia with companies including Boston Consulting Group and Grab.
Connect with Ruby here:
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