Dan Maccarone

 

As the profession of product design has evolved over the past couple decades, the best practices of product design and process have evolved quite a bit. And they continue to do so. Many large and burgeoning companies usually go one of two routes: hiring a full time person to run their product (often at the C- or VP-level) or they outsource product design to an agency where they become one of many clients, who can easily become yes-people for client requests. But there is a third option that gives you the best of both worlds: the fractional leader. This is happening outside of product as well – with CEOs, CTOs, and in marketing as well. So, why not product? In this talk, Dan Maccarone will explore the success he has seen in factional product leadership, the art of building multiple internal teams at once, and how having a head of product who’s able to keep a peripheral view of what’s going on outside your company can keep you from getting too mired in the weeds and able to leverage experience that you may not otherwise have been aware of.