2023 Speaker
Catherine Hills
The problematic intersection of UX design with organizational design: Is your organization ready and willing to change?
In the field of UX design, we are often asked to do something, but that thing may have more potential effects than we can predict. How might we respond, or create credible recommendations, when the impact of what we are asked to deliver is beyond what was expected – or the reality of our findings are beyond organizational readiness for listening, receptiveness, or action?
UX is often strategic in its essence as a practice, and therefore UX requires organisational maturity around design, strategy and operations to be enabled. Particularly when we as designers identify key pain points, opportunities or moments that matter for our co-workers, partners, users and/or customers. When these identified needs and opportunities indicate that systemic change is required in the way we in these organisations deliver potential solutions or positive outcomes, this can have an effect that can be less domino and more butterfly.
Key concepts that will be covered in this talk
- Testing maturity – how influence and design maturity in orgs is interactive
- How to create change readiness in the conversation around design
- Ways to create engagement to help organisations be with you on the journey
- Methods to utilise your discoveries and recommendations so key outcomes of the work are not lost or wasted
- Approaches to take with your stakeholder partners
- How to build influence to provide mechanisms so that outcomes create actions that are suitable and timely
TICKETS ARE AVAILABLE HERE: https://uxcopenhagen.com/#tickets
