Growth has been the default modus operandi for so long it is almost unspoken. This talk challenges ‘growth-default’ along with other ‘defaults’ that inform product and design: masculine default, northern hemisphere default, english defaults etc. It is a call to action to challenge the utility of defaults that inform our work. In this talk, Ruby will draw examples from across the globe and show products moving beyond our current paradigms as well as those stuck in default thinking, while arming you with the tools you need to think differently about product design. It will cover things big and small that we can all do to create better products that align with more inclusive values.
Tag Archives: BehavioralDesign
Growth has been the default modus operandi for so long it is almost unspoken. This talk challenges ‘growth-default’ along with other ‘defaults’ that inform product and design: masculine default, northern hemisphere default, english defaults etc. It is a call to action to challenge the utility of defaults that inform our work. In this talk, Ruby will draw examples from across the globe and show products moving beyond our current paradigms as well as those stuck in default thinking, while arming you with the tools you need to think differently about product design. It will cover things big and small that we can all do to create better products that align with more inclusive values.
These days, preferences, habits, and psychological triggers fuel impulsive buying tendencies, and many mobile applications encourage this affecting, in the long term, not just how people behave but also the increasing consumerism. Some consequences of encouraging excessive shopping through digital applications raise ethical concerns, as some users may fall into a pattern of compulsive buying, leading to financial strain and adverse mental health effects. But how can we, as professionals, can start helping people to decrease this behavior? How can we influence people to change their behavior and be aware that a harmless “add to the basket” can cause more harm in the long run?