About The Speaker

Rune Nørager is CEO of a 14-people strong analysis and design team that is deeply rooted in psychology, cognitive linguistics and human factors. Together, they uncover the deep behavioral root causes of business, communication and design challenges for a wide variety of companies. 
 
The designpsykologi (d.psy) team works closely with classic user insights teams rooted in user centered design and design thinking with both design agencies and large companies in medical technology, finance and governance. This combination helps companies react to user needs at a deeper level. 
 
One of the team’s most successful projects has been helping advance the design of patient empowerment programs with approaches that balance medical recommendation with what makes a meaningful life to the individual. 
 
About The Talk “Informed Consent – UX Learnings From Organ Donation Registration”

The Danish ethical and political approach to organ donation requires all citizens to register and give explicit consent for organ donation to occur.

Because organ donation registration rates were incredibly low, d.psy was asked by the Danish Health Authorities (Sundhedsstyrelsen, SST) to perform a behavior and communication analysis of what was keeping citizens from registering as organ donation, and also to analyze what resources promoted registration. The analysis provided the SST with a set of UX design drivers to mitigate barriers and recruit resources across different touchpoints.

By guiding us through general insights and learnings from this project, Rune’s talk will help us all learn how to design for a genuinely informed consent UX approach.