About The Speaker
The Danish ethical and political approach to organ donation requires all citizens to register and give explicit consent for organ donation to occur.
Because organ donation registration rates were incredibly low, d.psy was asked by the Danish Health Authorities (Sundhedsstyrelsen, SST) to perform a behavior and communication analysis of what was keeping citizens from registering as organ donation, and also to analyze what resources promoted registration. The analysis provided the SST with a set of UX design drivers to mitigate barriers and recruit resources across different touchpoints.
By guiding us through general insights and learnings from this project, Rune’s talk will help us all learn how to design for a genuinely informed consent UX approach.