Our role as user experience designers is to help users to have a pleasant experience while using a digital product, offering, at the same time, an answer or a solution to a need.

 

In the last couple of years, while the technology advancement had a boom, the companies started to change their vision; alongside them, people’s behavior also began to change. Nowadays, preferences, habits, and psychological triggers fuel impulsive buying tendencies, and many mobile applications encourage this affecting, in the long term, not just how people behave but also the increasing consumerism.

 

Some consequences of encouraging excessive shopping through digital applications raise ethical concerns, as some users may fall into a pattern of compulsive buying, leading to financial strain and adverse mental health effects. But how can we, as professionals, can start helping people to decrease this behavior? How can we influence people to change their behavior and be aware that a harmless “add to the basket” can cause more harm in the long run?

 

There are answers to these questions that we can translate into tasks to perform.

Andreea Popescu from Romania, is a UX Designer, Product Manager, and Mentor, with over 8 years of experience. This talk is based on her own research project, fueled by a passion for trying to be more sustainable in her everyday life. 

 

 

Connect with Andreea here:

 

UX psychologist and interaction designer Tiziana d’Agostino will be hosting a workshop at UX Copenhagen 2023, sharing with us the most important psychological insights that will help us create the right product that in turn delivers real value. “Successful products require a deep understanding of people, and to achieve this, we must use psychology. 

 

She will also emphasize how we should use psychology ethically to increase customers’ wellbeing, and will offer us practical advice that we can implement in our work immediately. 

Tiziana has more than 18 years of experience in the industry. She is a senior instructor, teaching interactive design, UX and web front-end at different secondary institutions. She has a background that includes a degree in graphic design, a master’s in Media Psychology and several professional certifications, along with years of design and web development. She is a co-leader of the San Diego chapter of the Interaction Design Foundation.

 

She strives to create the best user experiences that will persuade without manipulation, and strongly believes that ethical design can change the world for the better. She is a member of the Ethical Design Network and maintains its blog.

 

Connect with Tiziana:
Websites: tdagux.com/ (Personal) and tidag.com (Personal)

LinkedIn: https://www.linkedin.com/in/tizianadagostino/