ux research Archives - UX Copenhagen https://uxcopenhagen.com/tag/ux-research/ Denmark's most inspirational Human Experience event! Wed, 13 Mar 2024 05:52:25 +0000 en-US hourly 1 https://uxcopenhagen.com/wp-content/uploads/2021/11/cropped-cropped-BG-logo-1-32x32.png ux research Archives - UX Copenhagen https://uxcopenhagen.com/tag/ux-research/ 32 32 Elizabeth Musanga https://uxcopenhagen.com/elizabeth-musanga/ Tue, 21 Nov 2023 13:02:45 +0000 https://uxcopenhagen.com/?p=2647 As an automotive engineer with a background in UX design, Elizabeth Musanga is passionate about the intersection of these two fields. Elizabeth will be discussing the current challenges and opportunities facing the automotive industry, and how UX designers can work together with engineers and other stakeholders to create a more sustainable future.

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Elizabeth Musanga speaking at UX Copenhagen 2024
Navigating the Crossroads: Embracing Degrowth and Sustainability in Automotive UX
 
As an automotive engineer with a background in UX design, Elizabeth Musanga is passionate about the intersection of these two fields. She believes that UX designers have a critical role to play in shaping the future of the automotive industry, particularly as we transition to a more sustainable future.
 
“In today’s world, the automotive industry has predominantly embraced consumerism, often neglecting the profound environmental consequences of this approach. Users have grown accustomed to a specific driving experience, and the need to transform it in response to the imperative of sustainability is clear. Our challenge lies in reshaping these ingrained habits, and in doing so, we uncover both a compelling opportunity and a moral responsibility.
 
The automotive industry, with its focus on mass production and individual car ownership, has long been a driving force behind consumerism and its associated environmental impacts. As UX designers, we have played a role in shaping this narrative, often inadvertently encouraging a focus on material possessions and impulsive purchasing decisions. However, at this critical juncture, we must rise to the challenge and redefine our role in the automotive industry, embracing degrowth principles and championing sustainable practices.
 
The current automotive paradigm is unsustainable. The production, operation, and disposal of conventional vehicles contribute significantly to greenhouse gas emissions, resource depletion, and pollution. Moreover, the industry’s emphasis on individual car ownership perpetuates a lifestyle that prioritizes convenience over environmental responsibility.
 
The transition to electric vehicles (EVs) offers a beacon of hope, presenting an opportunity to reshape the automotive experience while minimizing its environmental footprint. However, we must move beyond simply swapping out internal combustion engines for electric ones. We need a holistic approach that encompasses user-centric design, inclusivity, and a deep commitment to sustainability.
 
Redefining the automotive experience is not without its challenges. We must break away from the ingrained habits of car culture and guide users towards a more sustainable perspective. This requires a paradigm shift in our design approach, prioritizing efficiency, shared mobility, and eco-conscious materials.
 
UX designers play a pivotal role in shaping the future of automotive UX. We have the power to influence user behavior, preferences, and expectations. By prioritizing sustainable design principles, we can create experiences that are not only environmentally friendly but also enjoyable and user-centric.
 
Embracing degrowth principles and prioritizing sustainability in automotive UX is not just an option; it is an imperative. As UX designers, we have the responsibility to shape the future of mobility, creating experiences that are both environmentally conscious and enjoyable for all.”
 
Key takeaways for the audience
  • Prioritizing sustainability in UX design: Consider the environmental impact of your designs throughout the entire product lifecycle.
  • Embrace degrowth principles: Design for shared mobility solutions and promote
  • sustainable materials and manufacturing processes.​
  • Utilize user-centric design to enhance the user experience of EVs. Make EVs more appealing to a wider range of consumers.
  • Collaborate with engineers and other stakeholders to drive systemic change. Work together to create a more sustainable automotive ecosystem.
  • Advocate for degrowth and sustainability within the automotive industry: Be a catalyst for change and inspire others to follow suit.
Elizabeth Musanga is a Mechatronic engineering student from Nyeri, Kenya. She has a deep-rooted passion for the fusion of technology and innovation. Her current focus lies in the exciting realms of Machine Learning and Data Science, particularly within the Robotics and Automotive sector.

Elizabeth has a strong foundation in product design, complemented by skills in leadership, communication, and teamwork. She collaborates with startups, crafting compelling brand experiences aligned with their mission and vision, and is also an enthusiastic contributor to open-source projects that serve community needs.

Elizabeth is a strong advocate for women in tech and actively support initiatives aimed at fostering diversity and inclusion within the technology industry. She is also dedicated to building tech communities where knowledge-sharing and collaboration thrive.

 

TICKETS ARE AVAILABLE HERE: https://uxcopenhagen.com/#tickets
 
Connect with Elizabeth here:

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]]> Andreea Popescu https://uxcopenhagen.com/andreea-popescu/ Wed, 15 Nov 2023 20:26:28 +0000 https://uxcopenhagen.com/?p=2621 These days, preferences, habits, and psychological triggers fuel impulsive buying tendencies, and many mobile applications encourage this affecting, in the long term, not just how people behave but also the increasing consumerism. Some consequences of encouraging excessive shopping through digital applications raise ethical concerns, as some users may fall into a pattern of compulsive buying, leading to financial strain and adverse mental health effects. But how can we, as professionals, can start helping people to decrease this behavior? How can we influence people to change their behavior and be aware that a harmless "add to the basket" can cause more harm in the long run?

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Andreea Popescu speaking at UX Copenhagen 2024
Encouraging excessive shopping through mobile applications
 
Our role as user experience designers is to help users to have a pleasant experience while using a digital product, offering, at the same time, an answer or a solution to a need.
 
In the last couple of years, while the technology advancement had a boom, the companies started to change their vision; alongside them, people’s behavior also began to change. Nowadays, preferences, habits, and psychological triggers fuel impulsive buying tendencies, and many mobile applications encourage this affecting, in the long term, not just how people behave but also the increasing consumerism.
 
Some consequences of encouraging excessive shopping through digital applications raise ethical concerns, as some users may fall into a pattern of compulsive buying, leading to financial strain and adverse mental health effects. But how can we, as professionals, can start helping people to decrease this behavior? How can we influence people to change their behavior and be aware that a harmless “add to the basket” can cause more harm in the long run?
 
There are answers to these questions that we can translate into tasks to perform.
 
Andreea Popescu from Romania, is a UX Designer, Product Manager, and Mentor, with over 8 years of experience. This talk is based on her own research project, fueled by a passion for trying to be more sustainable in her everyday life. 
 
TICKETS ARE AVAILABLE HERE: https://uxcopenhagen.com/#tickets
 
Connect with Andreea here:
Twitter: @andreea_popescu

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]]> Greg Nudelman https://uxcopenhagen.com/greg-nudelman/ Fri, 10 Nov 2023 12:55:15 +0000 https://uxcopenhagen.com/?p=2552 Workshop "UX for AI: A Framework for Product Design"
Discover the path to AI project success in this practical workshop. Drawing insights from 32 UX for AI projects, Greg will equip you with advanced UX Design skills to lead your next AI project.

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Greg Nudelman speaking at UX Copenhagen 2024
Greg Nudelman will be presenting both a talk and a workshop at UX Copenhagen 2024. 
 
The talk: 8 ways to f*ck up your AI project. “AI literacy in general is still abysmally low in the field of UX. My talk is a gentle, fun, and sometimes funny introduction to the topic. The talk is a great introduction to the workshop!”
 
The workshop: UX for AI: A Framework for Product Design.
 
Discover the path to AI project success in this practical workshop. Drawing insights from 32 UX for AI projects, Greg will equip you with advanced UX Design skills to lead your next AI project:

  • Identify the right AI use case
  • Deploy effective research techniques for AI applications
  • Create use-case storyboards
  • Leverage the “Value Matrix” to train AI models with human values
  • Harness established UX for AI design patterns like Digital Twin and Chat
  • Deploy advanced Data Visualizations to communicate AI predictions and insights
  • Structure your team for optimal project success.

Get the practical tools you need to succeed in leading your next UX for AI project.

 
Takeaways:

  • Identify the right AI use case
  • Deploy effective research techniques for AI applications
  • Create use-case storyboards
  • Leverage the “Value Matrix” to train AI models with human values
  • Harness established UX for AI design patterns like Digital Twin and Chat
  • Deploy advanced Data Visualizations to communicate AI predictions and insights
  • Structure your team for optimal project success.
 

Prerequisites: Desire to draw and explore. Familiarity with basic design and research techniques is helpful. Familiarity with online communication tools like Mural and Zoom is very helpful.

 
Target audience: All skill levels are welcome, but mid-level practitioners and advanced UX, Product, and Development leaders will likely get the most out of this session.
 
Greg Nudelman is a UX Designer, Strategist, Speaker, and Author. For over 20 years, he has been helping his Fortune 100 clients like Cisco, IBM, and Intuit to create loyal customers and generate $100s of millions in additional valuation. A veteran of 32 AI projects, Greg is currently a Distinguished Designer at Sumo Logic, creating innovative AI/ML solutions for Security, Network, and Cloud Monitoring. Greg presented 100+ keynotes and workshops in 18 countries and authored 5 UX books and 24 patents. His latest book, “UX for AI,” is coming in late 2023. More info at: https://UXforAI.com
 
TICKETS ARE AVAILABLE HERE: https://uxcopenhagen.com/#tickets
 
Connect with Greg here:

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]]> Sheryl Cababa https://uxcopenhagen.com/sheryl-cababa/ Fri, 10 Nov 2023 12:28:20 +0000 https://uxcopenhagen.com/?p=2545 Designing for a more equitable world with systems thinking. In this workshop, Sheryl Cababa discusses how to really make design thinking valuable, and to design for a more just and equitable world, systems thinking needs to be at the center of the designer’s practice. You will learn approaches and methods that help designers kickstart or expand on their systems thinking practice so they can make meaningful change and have real impact.

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Sheryl Cababa speaking at UX Copenhagen 2024
Designing for a more equitable world with systems thinking
 
Whether design thinking can have actual impact in today’s complex world is a real question, and some design practitioners have become disillusioned with approaches that emphasize products and profit over people.  In this talk, Sheryl discusses how there is still a spark of value in some of the tenets of design thinking, but to make it really shine, and to design for a more just and equitable world, systems thinking needs to be at the center of the designer’s practice. She will discuss approaches and methods that help designers kickstart or expand on their systems thinking practice so they can make meaningful change and have real impact.
 
Sheryl Cababa is the author of Closing the Loop: Systems Thinking for Designers. She’s a design researcher and strategist, and is the Chief Strategy Officer at Substantial, an education-focused research, insights, and development studio based in Seattle. Her practice is focused on systems thinking and equity-centered design, and she’s worked with a diverse base of clients including the Bill & Melinda Gates Foundation, Microsoft, IKEA, and Khan Academy. Her focus is on using design to help clients reimagine education. 
 
She also teaches at the University of Washington’s Human Centered Design and Engineering program, helping to introduce systems thinking to the next generation of designers.
 
We can’t wait to have Sheryl back on stage! Sheryl was here in 2019 with a brilliant talk about “Tackling the unintended consequences of design”. 
 
TICKETS ARE AVAILABLE HERE: https://uxcopenhagen.com/#tickets
 
Connect with Sheryl here:
Instagram & X: @sherylcababa

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]]> Jen Blatz https://uxcopenhagen.com/jen-blatz/ Fri, 27 Jan 2023 08:59:02 +0000 https://uxcopenhagen.com/?p=1737 The post Jen Blatz appeared first on UX Copenhagen.

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Jen Blatz speaking at UX Copenhagen 2023

 

Spontaneous Talks Frameworks WORKSHOP
 
People love stories. We are told time and time again the value of storytelling when we present our UX work. But this is a workshop about Spontaneous Talks Frameworks (STF for short). These are a bit different from your traditional fairy tale that follows the arc and structure of a story. STF may not have a rising action, a climax, or a resolution. Heck, you might go as far to say that STF are not really stories at all.
 
Spontaneous Talks Frameworks are less about describing a narrative, and more about quickly organizing your thoughts, using a framework. A Spontaneous Talks Framework helps you to organize your thoughts to present UX designs or research findings to your stakeholders. STF can be a fabulous crutch when you need to speak on a topic that you have not prepared for in advance.
 
In this workshop, Jen Blatz will teach you how to organize your thoughts with these easy frameworks. You will learn how to use this thought organization technique to answer anything — and use it to present your UX work. You will:
 
Know how to answer (because you organized your thoughts)
Feel confident in speaking (because now you know your answer)
And just do it (that is, speak with less anxiety because you organized your thoughts)
 
Sometimes neither you nor your stakeholders have the time for a full presentation. These hacks allow you to present information on a short timeline. Spontaneous Talks Frameworks help you break up your story into smaller, consumable chunks so it’s easier to organize and remember.
 
Jen Blatz is a Lead User Experience Researcher and Designer with expertise that lends itself to any industry. Jen’s path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including finance, mortgage, cloud storage, security and pet health.

Jen loves being active in the UX community to learn and grow while helping others do the same. She is the co-founder and president of the UX Research and Strategy group, a 501c3 organization, with an international presence with thousands of members and followers. She is the organizer of WIAD (World Information Architecture Day) locally, and speaker for several meetup groups and international conferences like UX Australia, Convey UX, IAC (Information Architecture Conference), UX New Zealand, UX Research and Insights Summit and more.

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]]> Piccia Neri https://uxcopenhagen.com/piccia-neri/ Fri, 23 Sep 2022 07:48:42 +0000 https://uxcopenhagen.com/?p=1185 Tina runs hands-on workshops using stop motion animation as a tool to improve communication. She calls this process "Tangible Telling".

She will be hosting a fun, ice-breaking event for us on the day before the conference.

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Piccia Neri speaking at UX Copenhagen 2023
Visible, Beautiful, Creative, and Accessible! 
 
“Accessibility is the death of creativity”; “You can’t be creative and accessible”; “This site may not be accessible or useful, but it’s because it’s creative!”
How many times have you heard the above, or a combination thereof? On the modern web, there is a tendency to identify “creativity” with “objects that move very fast on the screen without any apparent reason”.
If creativity needed animation, we might as well set fire to most of the world’s museums.
 
There is also a tendency to identify “accessible” with “ugly” and “sacrificing imagination”. Piccia Neri will debunk these myths in her talk, showing how your website – and business – can be visible, beautiful, creative, accessible – and at the same time, extremely profitable.
 
Piccia Neri helps agencies, businesses, designers & developers thrive and win on the web by putting their users at the centre of their process. She does this as a UX and accessible design consultant on projects, as a course provider, trainer, coach and workshop leader. She speaks at conferences globally on UX and accessible design. She also organizes the Design for Conversions conference, which focuses on helping agencies design products that convert more, by putting people first.
TICKETS ARE AVAILABLE HERE: https://uxcopenhagen.com/#tickets
 
Connect with Piccia:

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