As an automotive engineer with a background in UX design, Elizabeth Musanga is passionate about the intersection of these two fields. She believes that UX designers have a critical role to play in shaping the future of the automotive industry, particularly as we transition to a more sustainable future.

 

• Prioritizing sustainability in UX design: Consider the environmental impact of your designs throughout the entire product lifecycle.
• Embrace degrowth principles: Design for shared mobility solutions and promote
• sustainable materials and manufacturing processes.​
• Utilize user-centric design to enhance the user experience of EVs. Make EVs more appealing to a wider range of consumers.
• Collaborate with engineers and other stakeholders to drive systemic change. Work together to create a more sustainable automotive ecosystem.
• Advocate for degrowth and sustainability within the automotive industry: Be a catalyst for change and inspire others to follow suit.

Elizabeth Musanga is a Mechatronic engineering student from Nyeri, Kenya. She has a deep-rooted passion for the fusion of technology and innovation. Her current focus lies in the exciting realms of Machine Learning and Data Science, particularly within the Robotics and Automotive sector.

Elizabeth has a strong foundation in product design, complemented by skills in leadership, communication, and teamwork. She collaborates with startups, crafting compelling brand experiences aligned with their mission and vision, and is also an enthusiastic contributor to open-source projects that serve community needs.

Elizabeth is a strong advocate for women in tech and actively support initiatives aimed at fostering diversity and inclusion within the technology industry. She is also dedicated to building tech communities where knowledge-sharing and collaboration thrive.

 

 

Connect with Elizabeth here:

 

Our role as user experience designers is to help users to have a pleasant experience while using a digital product, offering, at the same time, an answer or a solution to a need.

 

In the last couple of years, while the technology advancement had a boom, the companies started to change their vision; alongside them, people’s behavior also began to change. Nowadays, preferences, habits, and psychological triggers fuel impulsive buying tendencies, and many mobile applications encourage this affecting, in the long term, not just how people behave but also the increasing consumerism.

 

Some consequences of encouraging excessive shopping through digital applications raise ethical concerns, as some users may fall into a pattern of compulsive buying, leading to financial strain and adverse mental health effects. But how can we, as professionals, can start helping people to decrease this behavior? How can we influence people to change their behavior and be aware that a harmless “add to the basket” can cause more harm in the long run?

 

There are answers to these questions that we can translate into tasks to perform.

Andreea Popescu from Romania, is a UX Designer, Product Manager, and Mentor, with over 8 years of experience. This talk is based on her own research project, fueled by a passion for trying to be more sustainable in her everyday life. 

 

 

Connect with Andreea here:

Discover the path to AI project success in this practical workshop. Drawing insights from 32 UX for AI projects, Greg will equip you with advanced UX Design skills to lead your next AI project:

• Identify the right AI use case
• Deploy effective research techniques for AI applications
• Create use-case storyboards
• Leverage the “Value Matrix” to train AI models with human values
• Harness established UX for AI design patterns like Digital Twin and Chat
• Deploy advanced Data Visualizations to communicate AI predictions and insights
• Structure your team for optimal project success.

Get the practical tools you need to succeed in leading your next UX for AI project.

 

Prerequisites: Desire to draw and explore. Familiarity with basic design and research techniques is helpful. Familiarity with online communication tools like Mural and Zoom is very helpful.

 

Target audience: All skill levels are welcome, but mid-level practitioners and advanced UX, Product, and Development leaders will likely get the most out of this session.

 

Greg Nudelman is a UX Designer, Strategist, Speaker, and Author. For over 20 years, he has been helping his Fortune 100 clients like Cisco, IBM, and Intuit to create loyal customers and generate $100s of millions in additional valuation. A veteran of 32 AI projects, Greg is currently a Distinguished Designer at Sumo Logic, creating innovative AI/ML solutions for Security, Network, and Cloud Monitoring. Greg presented 100+ keynotes and workshops in 18 countries and authored 5 UX books and 24 patents. His latest book, “UX for AI,” is coming in late 2023. More info at: https://UXforAI.com