“Accessibility is the death of creativity”; “You can’t be creative and accessible”; “This site may not be accessible or useful, but it’s because it’s creative!”

How many times have you heard the above, or a combination thereof? On the modern web, there is a tendency to identify “creativity” with “objects that move very fast on the screen without any apparent reason”.

If creativity needed animation, we might as well set fire to most of the world’s museums.

 

There is also a tendency to identify “accessible” with “ugly” and “sacrificing imagination”. Piccia Neri will debunk these myths in her talk, showing how your website – and business – can be visible, beautiful, creative, accessible – and at the same time, extremely profitable.

 

Piccia Neri helps agencies, businesses, designers & developers thrive and win on the web by putting their users at the centre of their process. She does this as a UX and accessible design consultant on projects, as a course provider, trainer, coach and workshop leader. She speaks at conferences globally on UX and accessible design. She also organizes the Design for Conversions conference, which focuses on helping agencies design products that convert more, by putting people first.