Sara Lerén UX Copenhagen 2020
Sara Lerén UX Copenhagen 2020

About the speaker

Sara Lerén helps organizations manage their impact, often by asking “Why?”. A lot. It all started with a curiosity in how the human brain works, which eventually led to a line of work mapping the needs of users as well as businesses. Understanding those needs enables Sara to design great strategies and processes as well as products and services.

Ever since her teenage punk rock years, Sara has had a passion for inclusion and for keeping it simple. In her current role as Design Director at inUse, she gets to combine those passions by working with inclusive design and iterative design methods.

About the talk “Maximize Your Impact by Designing for and with Minds of All Kinds”

There’s a lot of weird shit going on in the world today. The good news is that a lot of it can be fixed by great design, but that’s not going to happen if we don’t start tapping into one of the most underused resources in the world today – neurodiversity.

Average users are typically pretty bad at describing their needs and being innovative, while diverse users are better at giving honest feedback and ideas on how to solve the problems. Neurodiverse users are especially good at identifying problems and coming up with ingenious ways to solve them, and it has a lot do with their cognitive profiles.

This talk will explain the neuroscience behind the advantages of neurodiversity, and give hands-on advice on how to make the best use of neurodiversity to maximize the impact of your design as well as your communication. You will leave with three key takeaways: Learning how to maximize the impact of your product or service by utilizing minds of all kinds; Understanding how your user’s cognitive profile will influence the results of your user tests; Discovering how to benefit from neuro-friendly communication to get your message across in any type of situation.