Marisa Morby at UX Copenhagen 2020
Marisa Morby at UX Copenhagen 2020

About the speaker

Marisa believes that we have a duty to use our skills to create positive change in the world and design for good. We’re in a unique position to think about how we’re designing the world around us, and I think we’re at a point where we finally understand how deep that impact can be. Marisa currently works at Netlify doing UX, User Research and Product Strategy.

About the talk: “Designing for Your Worst User”

Jaime has been harassed on Twitter many times. It’s gotten to the point that she’s had to deactivate her account for days at a time and block several people. She’s reached out to Twitter but their response is slow. She uses Twitter not just for social sharing, but as a networking tool for her career, so not participating is detrimental both personally and professionally. Does Jaime need to choose between online safety and professional growth? What if we could stop these bad actors from bullying her into silence before they even start? As tech and UX have matured, we’ve learned even more about how people act online, which is distinctly different from how they act in person. Taking what we already know, and using tools like personas and journey mapping, we can design to confront our worst users — and weed out these bad actors from the beginning.

UX Design has typically been about making experiences easier, more enjoyable, and more valuable for our user. But in recent years, we’ve started to realize that there truly are bad actors whose primary intention is to do harm. How might we take what we already know about UX Design and design for those bad actors to make the experience harder and less enjoyable explicitly for people who are trying to abuse our products and apps?

What you’ll learn in the presentation

In this presentation, we’ll take tools that we typically use for UX Design and explore how we can use them to design a less desirable experience for people who intend to do harm.

  • Research: Talking to people that have been bad actors

  • Personas: Creating the bad actor persona

  • User journey mapping: Mapping the bad actor’s behavior

  • Insights and solutions: Creating actionable next steps to design a platform that makes it hard for bad actors to gain traction

  • Diversity: Building a team full of people who have lived through the effects of bad actors and who can call out potential attack vectors in our designs

  • Build protection into the values: Bake the core values of the product right into its stated values to make it easier to deter bad actors and to make enforcement a non-issue