Sara Wachter Boettcher

About The Speaker

We are super excited to bring to you three time author, consultant, and public speaker Sara Wachter-Boettcher. This will be Sara’s first time in Copenhagen! Sara is a content strategy and UX expert who has worked with digital products since 2005.

As the principal of Rare Union, she’s led projects and facilitated workshops for Fortune 100 corporations, education and research institutions, and startups.

About The Talk “Radical Change, Human Scale”

We know that tech is rife with biased products, surveillance-based business models, and all manner of manipulative practices and questionable ethics. But real solutions are frustratingly difficult to come by: they would take massive power shifts, political pressure, regulation…maybe even revolution. So what’s a designer to do? Before we leave the bubble of the conference, let’s come together to talk about the power each of us has, the norms we need to shift, and the courage we’ll need to radically reshape our culture.


We are also extremely pleased to announce that Sara will be hosting a full-day workshop on March 20th: “Learn to identify bias in your process, increase the fairness and accountability of your products, and make inclusive design central to your organization”.

About the Workshop: Inclusive Content & Design Practices

Learn to identify bias in your process, increase the fairness and accountability of your products, and make inclusive design central to your organization.

We all go into projects with good intentions—we want to make things welcoming, seamless, and maybe even fun to use. But without a process for ensuring our decisions are also inclusive, equitable, and fair, our products can end up with all sorts of biases embedded in them.

In this workshop, we’ll look at examples of content, interactions, and entire products that leave users out or let them down—from “smart scales” that assume everyone wants to lose weight to form fields that fail for queer people to image-recognition software built off datasets that don’t include people of color. Then, we’ll break down why and how these things go wrong, and start looking at the risks within our own products.

Throughout the day, you’ll learn questions to ask that will improve your process—whether you’re designing content, interactions, or algorithms. You’ll also learn techniques for uncovering assumptions, vetting design and content decisions against a broader range of people and situations, and making more compassionate choices at every step of our process.

Together, we’ll learn how to:

  • Recognize biases and assumptions in your product or design vision
  • Create principles for designing experiences that are memorable, welcoming, and inclusive
  • Apply techniques for identifying (and fixing!) trouble spots in key interactions, such as forms, notifications, and content-surfacing algorithms
  • Write copy that includes more of your users, without feeling generic or lifeless
  • Rethink your organization’s processes, roles, and workflows to build an infrastructure for inclusive design
  • Have the difficult conversations needed to convince your organization to take inclusive design seriously


Slides from Sara’s talk are available here:

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