Sara Green Brodersen

“Empowering User Trust in the Sharing Economy”

(Slides from the conference are available HERE)

With the growing sharing economy and the rapid development of new technology the notion of trust is changing. What does this mean for users and businesses in this space? Deemly works to build trust between peers taking part in sharing economy activities by enabling them to take their online reputation with them. What challenges arise in society, for users and companies with these new developments within trust and technology?