Over the past 20 years, user privacy has become merely a commodity on the web: there, but hardly ever respected — and often swiftly discarded. No wonder ad-blockers and tracking-blockers have gained traction, and in times when ad-blocking, browsers and new legislation (e.g. GDPR/CCPA) introduce constraints on data collection, we need viable alternative business models that companies can rely on. Models that respect customer choices and are built and designed with ethics in mind. Jump to table of contents.
But how do we get there? Meet The Ethical Design Handbook, our new guide on ethical design for digital products, with practical guidelines on how to help companies leave dark patterns behind and boost business KPIs along the way.
Written by 2020 speaker Trine Falbe, along with Martin Michael Frederiksen and Kim Andersen.
The book is for purchase over at Smashing Magazine: https://www.smashingmagazine.com/printed-books/ethical-design-handbook/
Watch Trine’s talk from 2020: https://www.youtube.com/watch?v=2ZDwNCz1EhE&t=3s