“Don’t Do Things Better, Do Better Things”
How do we stop designing the next version of something that exists, rather than trying to invent the best version of something new? How do we solve genuine societal issues using technology? Incorporating the psychological and philosophical fields into the design process, this talk will take you back to the fundamental questions that drive us, and through a set of interactive experiments leave you asking one simple question to take back into your design, the one we have asked through all times… why?
Pete Trainor is a digital disruptor, author, accidental polymath, mental health campaigner and founder of Nexus CX in London. He talks all over the world on creative & social technologies & the physiological & psychological effects on their audiences. His recently published, bestselling, book Hippo – Human Focused Digital takes a philosophical look at technology and design and challenges us to look inwardly at the self when designing future experiences. Pete regularly appears in UK national and international press as an analyst on digital media, creative industries, emergent technologies, and tech markets. Pete also sits on the executive committee of The British Interactive Media Association, lobbying government on data and privacy issues. He has a very simple mantra: Don’t do things better, do better things.