As designers, we’re supposed to solve problems for users, but a form usually sits between the user and whatever they’re aiming to do; forms themselves are problems. Users are sick of creating accounts, filling out applications, signing up for newsletters, even just entering our phone numbers, and my god, every last one of us is completely tapped out of new password ideas. And that’s before we get to questions around privacy, agency, inclusion, and power. What data is being collected, for what, about whom, and for whom? Who can push back on decisions, and who can’t?
In this talk, content designer Jane Ruffino will argue that no matter who is responsible for the form design process (OK, it should be content designers), it’s hard to make forms better because forms aren’t about input fields, error messages, or progress bars, forms are about power.
This field is required: content design for human-centered forms
Checkouts, booking, signups, applications: most of the web is made up of forms in various guises, so why don’t they get more love? As the intersection of design, development, and content, it can be challenging to decide who is most responsible for the work or the final output of the form. It’s a perfect storm, but also a perfect opportunity for a content designer to take the lead.
In this workshop, content designer Jane Ruffino will show you how to design and write for forms in products and services. You’ll learn how to organize and label input fields, what device and interface considerations you need to think about, and how to understand data validation and error messages. Most importantly, we’ll cover critical questions around inclusion, accessibility, and privacy, as well as how to ask tough questions about why you’re collecting the information in the first place.
Content designers and curious UXers
Why this workshop?
People are always looking for one-off workshops on content design, and I can so rarely offer them. Form design is useful in its own right, but it’s also a good way to cover a lot of the basics of content design in a hands-on way, in a short time.
Connect with Jane: