David Dylan Thomas

Jane Ruffino speaking at UX Copenhagen 2022

David Dylan Thomas, author of Design for Cognitive Bias, creator and host of The Cognitive Bias Podcast, and a twenty-year practitioner of content strategy and UX, has consulted major clients in entertainment, healthcare, publishing, finance, and retail. As the founder and CEO of David Dylan Thomas, LLC he offers workshops and presentations on inclusive design and the role of bias in making decisions. He has presented at TEDNYC, SXSW Interactive, Confab, An Event Apart, LavaCon, UX Copenhagen, Artifact, IA Conference, IxDA, Design and Content Conference, Emerging Technologies for the Enterprise, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.


The Inclusive Design: Creating a Bias-Informed Practice workshop is intended to help participants come up with systemic ways to mitigate bias in their design processes. It begins with the acknowledgement that our users have biases and so do we and asks how might we use design and content tools and methods to reduce the harm those biases might cause (or even use some of our mental shortcuts for good).

The outcomes are practical 

  • Give participants experience using some of the methods (red team/blue team, ethical goal-setting, etc.) that lead to less-biased outcomes

  • Give participants a game plan for making changes within their organization to gradually implement increasingly inclusive design

  • Ultimately, change not only hearts and minds but budgets, and help participants understand the value of making these practices standard operating procedure in a way that is reflected in project plans and budget allocations. 

Summary agenda

  • The first section gives attendees a grounding in how bias works and focuses on the biases our users have and how to use design and content strategy to mitigate or leverage them for good. 

    • Exercises focus on techniques that impact the believability of content and design approaches to reduce the opportunity for biased decision making. 

  • The next section focuses on internal, organizational biases and how they impact design. 

    • Exercises focus on mitigating bias in measurement and bias-informed approaches to turn internal conflict into collaboration. 

  • The final section focuses on our own biases as practitioners and establishing processes to mitigate those. 

    • Exercises give attendees practice in applying these methods to the design of a hypothetical product.


The workshop is not just for designers. It is for anyone in an organization who contributes to the products or services that organization creates. The exercises do not require any form of design expertise. If anything, they are meant to challenge traditional notions of what responsibilities design encompasses. 

TICKETS ARE AVAILABLE HERE: https://uxcopenhagen.com/product/external-workshop-on-march-30-with-david-dylan-thomas/

Connect with Dave:

LinkedIn: https://www.linkedin.com/in/daviddylanthomas1/

Twitter: https://twitter.com/movie_pundit

Instagram: https://www.instagram.com/daviddylanthomas

Web: https://www.daviddylanthomas.com

Dave’s talk from UX Copenhagen 2018: Design for Cognitive Bias
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