Dave Thomas, Senior Experience Designer at Think Company

Dave Thomas, Senior Experience Designer at Think Company

Design for Cognitive Bias

Your mind takes shortcuts to get through the day. We call these cognitive biases. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk we’ll identify some particularly nasty biases and the kinds of design and content steps we can take to keep them in check, or even turn them to a user’s advantage.

David Dylan Thomas, creator and host of the Cognitive Bias Podcast, has developed experience strategies for major clients in entertainment, healthcare, publishing, finance, and retail. A senior experience designer at Think Company, he also serves as the head of Content Strategy Philly, founder of Content Camp, a content strategy instructor at Girl Develop It and consultant at the Corzo Center for the Creative Economy and has given standing-room-only presentations at TEDNYC, SXSW Interactive, and the Wharton Web Conference on content strategy and emerging digital trends.